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B3-Assistant Manager - Product Management

Reference
1700913
Contract Type
Permanent
Sector
Education, Media & Communications
Location
Noida, IND
Expiry Date
28/04/2018
B3-Assistant Manager - Product Management Description POSITION SUMMARY To own and update the product roadmap for ESM & PTG products. Analyze and develop detailed product pipeline, device marketing strategy and track sales. ...

Job Description

B3-Assistant Manager - Product Management

Description

POSITION SUMMARY

To own and update the product roadmap for ESM & PTG products. Analyze and develop detailed product pipeline, device marketing strategy and track sales. Educate and train internal teams as well as customers. Develop and finalize communication for all PTG products. Research market need and requirement extensively and analyze customer requirements. Handle customer queries. Also, work closely with editorial, sales, marketing, to improve product.

PRIMARY RESPONSIBILITIES

MAJOR ACTIVITIES

1.

STRATEGIC PLANNING

Build a strategic reprint and marketing plan for the designated market/sector

  • Understand market requirements, and bring products accordingly
  • Take customer feedback to measure success of products.
2.

PRODUCT DEVELOPMENT

  • Work in close collaboration with Editorial and Sales for development and positioning of products
  • Liaise with sales team to visit client/customer for product demo, presenting product features.
  • Maintain relationships with potential clients and strategic partners
  • Train internal teams regarding product features and differentiating factors
  • Work closely with marketing team to develop final communication copy and presentation for products
  • 3

PRODUCT LIFE CYCLE MANAGEMENT

To manage the entire lifecycle of a product from inception, to end of the product.

4

LIST MANAGEMENT & PRICING

To manage titles under the division and make sure continuous and adequate stock availability for sales to sell. Work on pricing of new and existing products to unlock revenue potential

5
  • GROSS MARGIN MANAGEMENT
  • Responsible for overall gross margin of list. To ensure profitability of each title and ensure increase in margins/profit through new interventions
6

CLUSTER ANALYSIS & MARKET SHARE MANAGEMENT

To prepare cluster analysis for list and prepare market share matrix for key subject areas across the country. To analyse and identify gap areas for new publishing initiatives

7

PRODUCT TRAINING

To impart product training for new products to all sales colleagues

8

PRODUCT PROMOTION PLAN

To prepare and ensure smooth implementation of product promotion plan for key FL and BL titles to create market awareness and demand for titles.

9

ADOPTION MANAGEMENT & COMPETITIVE INTELLIGENCE

To create, update and maintain adoption database regularly. To also keep track of syllabus revision taking place across the country and suggest or bring new reprints that fit. The keep track of competition and provide input to management on various competition activities.

#LI-JS1

Qualifications

OTHER REQUIREMENTS OF THE ROLE

1.Ability to research and analyse market and customer needs 2.Excellent communication and presentation skills, strong graphic design sensibilities 3.Ability to travel extensively and at short notice 4.Strong ability to multi-task and prioritize 5.Excellent people skills to communicate with, guide and train in-house teams as well as clients and strategic partners

SELECTION CRITERIA

ESSENTIAL

Education Level

Graduate/ Post-graduate Degree

Prior Experience / Industry

3-4 years of experience in a sales role. Good understanding of training/ technology driven educational products and market dynamics in relevant domains #LI-JS1

Primary Location: IN-UP-Noida

Job: Product Management

Organization: Growth

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 8, 2017

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1700913

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.