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Campaign Manager

Reference
1803000
Contract Type
Permanent
Sector
Education, Media & Communications
Location
London, GBR
Expiry Date
28/05/2018
Campaign Manager Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are a...

Job Description

Campaign Manager

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Position Purpose:

Pearson’s global marketing organisation communicates Pearson's unique position as the world's learning company, while building strong and enduring relationships with our key stakeholders across the world. We leverage global centres of expertise in brand, research & insights, marketing excellence, creative services and campaigns, to deliver an integrated, consistent global-local marketing approach. Collectively, our work is anchored in building a strong global Pearson brand with purpose at its heart.

We are looking for a Campaign Manager to support on the delivery of all aspects of internal and external marketing campaigns, bringing them to life in imaginative and engaging ways. The successful candidate will work closely with local marketing teams and and agency partners. Collaboration, partnership and active stakeholder management is foundational to success in this

role. You will will be part of a team helping to shape and deliver the overall Pearson brand strategy, while building the global brand community and culture. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency is key.

Main activities / responsibilities:

  • Supports the development of highly effective marketing campaigns to achieve set local market objectives, ensuring compliance with the overall brand and business strategy.
  • Ensures the delivery of the campaign through all stages of development, from briefing to creative development, consumer research, approval and media planning/buying.
  • Creates campaign materials that are accurate, on brand, and which effectively engage

and communicate Pearson’s message to the target audience.

  • Brings the brand strategy, principles and positioning to life and ensures that it is clearly

and consistently applied across all relevant communications

  • Ensures insights are accurately reflected in campaign planning – through materials and

media, tone, visuals, messaging, etc

  • Works with relevant agencies, stakeholders, and colleagues to manage or support campaigns from concept to content development, design, delivery and deployment.
  • Work with local marketing teams at all stages of campaign to ensure campaign meets their needs, objectives, is fit for purpose, and ultimately obtain their approval.
  • Ensure all business stakeholders are kept informed at each stage of campaign, and campaign delivery plans remain on track and on budget.
  • Work with the wider marketing team to analyze campaign performance, provide reports to other teams and optimise future campaigns

Qualifications

Qualifications, experience and personal specification

  • Experience in a similar role and or equivalent experience in marketing, campaign

management, or communications

  • Degree (or equivalent) preferred
  • Channel experience: Digital, social and ideally broadcast channels
  • Global Management preferred: Experience operating in a global environment and ability to coordinate efforts cross-functionally to achieve positive end results.
  • Project Execution: Ability to plan, manage, and successfully complete multiple complex projects simultaneously in budget, and ideally within matrix environment.
  • Communication: Excellent interpersonal skills and ability to use these to influence outcomes by communicating with persuasiveness and an engaging, energetic personality. Ability to appreciate the diversity of stakeholder interactions and adapt style.
  • Judgement: Ability to demonstrate sound thinking when recommending approaches and assessing business risks.
  • Creativity: Ability to apply creative thinking and imagination to campaign development, as well as an unrelenting focus on the target audience.
  • Developing & Leveraging Relationships: A track record of building and sustaining excellent internal and external relationships (at all levels) and gaining credibility to lead functional specialists and partner with/advise business leaders.

Location: 80 Strand, London

Salary Benefits: Competitive excellent benefits

OTHER RELEVANT INFORMATION

● This position description is indicative of the range of job requirements.

● The job comprises other duties as required.

● It is the responsibility of all employees to ensure they behave in a way that is consistent with the company’s Code of Conduct and its policies and procedures.

● Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply.

\#LI-RK1

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 30, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1803000

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.