Pearson’s global marketing organisation communicates Pearson's unique position as the world's learning company, while building strong and enduring relationships with our key stakeholders across the world. We leverage global centres of expertise in brand, research & insights, marketing excellence, creative services and campaigns, to deliver an integrated, consistent global-local marketing approach. Collectively, our work is anchored in building a strong global Pearson brand with purpose at its heart.
We are looking for a Campaign Manager to support the delivery of all aspects of internal and external marketing campaigns, bringing them to life in imaginative and engaging ways. The successful candidate will work closely with local marketing teams and agency partners. Collaboration, partnership and active stakeholder management is foundational to success in this
role. You will be part of a team helping to shape and deliver the overall Pearson brand strategy, while building the global brand community and culture. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency is key.
Main activities / responsibilities:
Supports the development of highly effective marketing campaigns to achieve set local market objectives, ensuring compliance with the overall brand and business strategy.
Ensures the delivery of the campaign through all stages of development, from briefing to creative development, consumer research, approval and media planning/buying.
Creates campaign materials that are accurate, on brand, and which effectively engage
and communicate Pearson’s message to the target audience.
Brings the brand strategy, principles and positioning to life and ensures that it is clearly
and consistently applied across all relevant communications
Ensures insights are accurately reflected in campaign planning – through materials and
media, tone, visuals, messaging, etc
Works with relevant agencies, stakeholders, and colleagues to manage or support campaigns from concept to content development, design, delivery and deployment.
Work with local marketing teams at all stages of campaign to ensure campaign meets their needs, objectives, is fit for purpose, and ultimately obtain their approval.
Ensure all business stakeholders are kept informed at each stage of campaign, and campaign delivery plans remain on track and on budget.
Work with the wider marketing team to analyze campaign performance, provide reports to other teams and optimise future campaigns
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Qualifications, experience and personal specification
Minimum of 5 years experience in a similar role and/or equivalent experience in marketing, campaign management, or communications
Degree (or equivalent) preferred
Channel experience: Digital, social and ideally broadcast channels
Global Management preferred: Experience operating in a global environment and ability to coordinate efforts cross-functionally to achieve positive end results.
Project Execution: Ability to plan, manage, and successfully complete multiple complex projects simultaneously in budget, and ideally within matrix environment.
Communication: Excellent interpersonal skills and ability to use these to influence outcomes by communicating with persuasiveness and an engaging, energetic personality. Ability to appreciate the diversity of stakeholder interactions and adapt style.
Judgement: Ability to demonstrate sound thinking when recommending approaches and assessing business risks.
Creativity: Ability to apply creative thinking and imagination to campaign development, as well as an unrelenting focus on the target audience.
Developing & Leveraging Relationships: A track record of building and sustaining excellent internal and external relationships (at all levels) and gaining credibility to lead functional specialists and partner with/advise business leaders.
Location: 80 Strand, London
Salary Benefits: Competitive excellent benefits#LI-RK1
Primary Location: GB-GB-London
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Organization: Global Corporate Affairs & Marketing
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Feb 13, 2019
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1901538
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.