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Conversion Rate Optimisation & Data Visualisation

Reference
1816014
Contract Type
Permanent
Sector
Education, Media & Communications
Location
Greater London, GBR
Expiry Date
24/04/2019
Conversion Rate Optimisation & Data Visualisation Lead Description Position Title: Conversion Rate Optimisation & Data Visualisation Lead Career Framework: D Department: Global Corporate ...

Job Description

Conversion Rate Optimisation & Data Visualisation Lead

Description

Position Title:

Conversion Rate Optimisation & Data Visualisation Lead

Career Framework:

D

Department:

Global Corporate Affairs & Marketing

Reports to (title):

Director: Data & Analytics

Location:

London (UK) or Hoboken (US)

Position Purpose:

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

Pearson’s Global Digital Channels and Experience team is looking for a Conversion Rate Optimisation & Data Visualisation Lead who will be responsible for driving improvements to our ecommerce funnels and bringing together various data points into a visual end product. You will be building data sources, dashboards and reports. We need a data and insights expert with an ability to think strategically, look at the business analytically, obsess about the details and implement with speed.

Collaboration, partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities:

Be theglobal marketing leadfor reporting.

Accountable for using web analytics and data insights to define requirements and plans that deliver increased ecommerce conversion and engagement.

Own Dashboards and reportingfor our Digital centre of excellence including guidance, training and building templates/frameworks for global use.

Generate daily, weekly and monthly updates to dashboards

Create new tiles and visualizations based on business requirements

Increase the level of insight and data driven decision makingincluding recommendations for optimisation.

Monitor data quality,proactivelycorrecting discrepancies ensuring accuracy.

Work closely with the leadership team tohelp shape our digital strategy, understanding business needs and objectives, create actionable analytics plans.

Work closely with our UX team to drive an A/B testing strategy

Must Have Attributes :

Data Visualisation expert- You can articulate complex data visually, enhancing the value of the insights via Tableau and Google Data Studio.

Extensive experience in blending datafrom several flavours of data source.

Google Analytics familiarity- our web analytics suite.

Extensive ecommerce experience- You have worked in commercial roles before with conversion rate accountability.

Extensive A/B testing experience- You have worked in commercial roles before with plenty of testing.

Demonstrable proficiency in statistics- forecasting and forecasting methods with an understanding of their financial and operational impacts.

Ideas driven- You have the capacity to be open to new ideas and comfortable exploring areas where there are no right answers.

Desirable Attributes :

CRM familiarity- Salesforce, Marketing Cloud, Pardot, Marketo

Google qualifications/certifications -or equivalent Degree.

Familiarity withAgile working methodologies.

Personal Qualities:

  • Communication- You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.
  • Interpersonal and relationship-building skills– You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to team leadership.
  • Global Perspective and Learning Agility– You take a systematic, structured view of situations, while staying focused on the big picture.You have significant experience operating in a global environment and are able to demonstrate cultural agility.
  • Deliver Results– You have a track record of achievement, accountability and translating complex strategies into actionable plans.
  • Time Management -Excellent organizational skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions.
  • Judgement and problem-solving skills– You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors whilst always maintaining the integrity of the core values and business strategy.

OTHER RELEVANT INFORMATION

This position description is indicative of the range of job requirements.

The job comprises other duties as required.

It is the responsibility of all employees to ensure they behave in a way that is consistent with the company’s Code of Conduct and its policies and procedures.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Qualifications

Must Have Attributes :

Data Visualisation expert- You can articulate complex data visually, enhancing the value of the insights via Tableau and Google Data Studio.

Extensive experience in blending datafrom several flavours of data source.

Google Analytics familiarity- our web analytics suite.

Extensive ecommerce experience- You have worked in commercial roles before with conversion rate accountability.

Extensive A/B testing experience- You have worked in commercial roles before with plenty of testing.

Demonstrable proficiency in statistics- forecasting and forecasting methods with an understanding of their financial and operational impacts.

Ideas driven- You have the capacity to be open to new ideas and comfortable exploring areas where there are no right answers.

Desirable Attributes :

CRM familiarity- Salesforce, Marketing Cloud, Pardot, Marketo

Google qualifications/certifications -or equivalent Degree.

Familiarity withAgile working methodologies.

Personal Qualities:

  • Communication- You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.
  • Interpersonal and relationship-building skills– You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to team leadership.
  • Global Perspective and Learning Agility– You take a systematic, structured view of situations, while staying focused on the big picture.You have significant experience operating in a global environment and are able to demonstrate cultural agility.
  • Deliver Results– You have a track record of achievement, accountability and translating complex strategies into actionable plans.
  • Time Management -Excellent organizational skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions.
  • Judgement and problem-solving skills– You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors whilst always maintaining the integrity of the core values and business strategy.

\#LI-RK1

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: GB-Greater London

Other Locations US-NJ-Hoboken

Work Locations: US-NJ-Hoboken-221 River 221 River Street Hoboken 07030

Job: Marketing

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 9, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1816014

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.