At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
This is an outstanding opportunity to be part of an innovative online learning service. Working in partnership with universities across the UK, the division provides online learning services including marketing, student recruitment, course content development, training and ongoing student support.
This is an exciting opportunity to be involved with the development a greenfield CRM operation, delivering high quality communications from scratch and will therefore suit a CRM professional with both Marketing Automation and retention or loyalty experience, preferably with Salesforce.com or a similar system. The successful candidate will need to have the ability to work across multiple work streams in an extremely fast- paced, rapidly developing environment, and establish CRM best practice.
Purpose of the position
Working within a team of communications and digital platform specialists, the purpose of this role is to deliver engaging customer journeys, across the learner life cycle, from pre-direct engagement, through sales and retention to alumni, for our global student audiences. This will include working alongside specialist vendors and colleagues from the wider Pearson business. You will work mainly internally with the university partner teams to build and deliver engaging customer journeys and automations that support the achievement of commercial goals for each partner, whilst keeping consistency and best practice across partners.
As a CRM Manager you will be responsible for executing communications for Pearson across direct channels, e.g. email, sms and push notifications, that are customer-centric, personalised and aligned with commercial and brand objectives. This role will suit someone experienced and with great attention to detail and able to bring CRM best-practice principles to improve ways of working. Must have understanding of deliverability, multi-channel communications and marketing automation / lead nurturing.
Core tasks and responsibilities
Key responsibilities will include the following:
Training / Competencies
Primary Location: GB-GB-London
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Feb 26, 2018
Job Unposting: Mar 14, 2018
Schedule: Full-time Regular
Req ID: 1803249