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Data Analyst - Marketing Intelligence

Reference
1901003
Contract Type
Permanent
Sector
Education, Media & Communications
Location
London, GBR
Expiry Date
26/02/2019
Data Analyst - Marketing Intelligence Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into lap...

Job Description

Data Analyst - Marketing Intelligence

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

As a Data Analyst - Marketing Intelligence , you will be responsible for gathering and working with large volumes of data to create KPIs and maintain data dashboards to track performance of the English and Schools Product Marketing team. Collaborating with your counterparts in the central English and Schools team and around the globe, you will also do data analyses and presentations to support strategic projects about investment in new print and digital products, prioritization of innovation projects, pricing, revenue, positioning and marketing campaigns. Finally, you will also find creative ways to measure performance and create KPIs for activities that are not easily measurable.

Position Responsibilities:

Analyse large amounts of data using Tableau. Create tables and summaries with

automated functions, updating them periodically and sharing with stakeholders;

  • Create and maintain performance dashboards of Product Marketing functions such as Events, Author Marketing, Teacher Communities, Go-to-market, English Campaigns etc.;
  • Create automated tools to track goal/must-wins achievement on a month by month basis;
  • Prepare reports and presentations for internal stakeholders and Geographies synthesizing findings and conclusions, making concrete recommendations, suggesting action plans and implementation timelines;
  • Gather, synthesize and share market and customer insights from key Geographies to fuel innovation and inform investment decisions;
  • Liaison with Finance and Business Services team to create processes to obtain data in very granular detail both in structured and non-structured form;
  • Support market audits in the key Geographies, including market sizing, segmentation, analysis of the competition and opportunity identification;
  • Analyse sales forecasts from the Geographies to support in the future investment of products;
  • Support benchmark studies with Geographies in strategic marketing topics such as pricing, channel strategy, bundling and sales force structure and productivity;
  • Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams;
  • Ad hoc projects and tasks managed and delivered as required

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Qualifications

Essential Skills & Qualifications:

  • Undergraduate degree required (preferable in Mathematics, Business, Engineering, Data Science or Marketing);
  • Excellent data analytical skills - able to digest, synthesise and add value a very wide variety of information and communicate to different partners and stakeholders
  • Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to create financial models/manipulate data in Excel and able to produce presentations and reports. Access knowledge is a plus
  • Working knowledge of Tableau is preferred or any alternative data processing application.
  • Attention to detail with a thoroughness and accuracy when accomplishing tasks;
  • Six Sigma certification/knowledge would be beneficial but not essential.
  • Fluency in another foreign language would be ideal.

\#LI-VP1

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Global Product

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jan 22, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1901003

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.