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Digital Marketing - Data Analyst

Reference
1915818
Contract Type
Permanent
Sector
Education, Media & Communications
Location
London, GBR
Expiry Date
14/12/2019
Digital Marketing - Data Analyst Description We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to...

Job Description

Digital Marketing - Data Analyst

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

As Digital Marketing – Data Analyst you will be responsible for gathering and working with large volumes of marketing data to create KPIs and maintain dashboards to track performance of English Assessment products. You are the go-to person in the team for data analysis and insights.

Collaborating with your counterparts in the central team and around the globe, you will own the marketing monthly reports, combining data analyses with beautiful visual data presentations to create a narrative about the products' performance.

You will support the team with insights taking ownership of the website performance and assisting product growth across multiple geographies. In addition, you will be able to understand and support the optimization of the customer journey on-site.

Responsibilities:

  • Work with media agency partners to improve our analytics capability for campaigns.
  • Analyse large amounts of data using tools such as Tableau and Datorama. Create tables and summaries with automated functions, updating them periodically and sharing with stakeholders;
  • Create automated tools to track important KPIs on a regular basis. Measuring campaigns effectiveness and ROI across different platforms;
  • Prepare reports and presentations for internal stakeholders and geographies synthesizing findings and conclusions, making recommendations and suggesting action plans;
  • Liaison with other teams to create processes to obtain data to support business objectives achievements;
  • Analyse online test booking forecasts across different regions flagging significant fluctuations.
  • Support benchmark studies and competitor analysis in strategic digital marketing topics;
  • Analysis and monitoring of website and market data to inform changes and predict sector trends that directly or indirectly impact on business objectives;
  • Establish centralized reporting providing ongoing visibility on audience engagement for website and across different online and offline channels such as email, paid, social media etc.;
  • Support the marketing budget process and tracking, maintaining monthly budgets;
  • Work with leaders in the Product Marketing team to understand their needs for data analysis; recommend metrics and develop data dashboards accordingly;
  • Ad hoc projects and tasks managed and delivered as required.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Qualifications

Skills and qualifications

  • Undergraduate degree required (preferable in Mathematics, Business, Engineering, Data Science or Marketing);
  • Experience using online customer data to make recommendations for website optimization through A/B test and other techniques;
  • Experience in marketing campaign measurement to support and advice on multi-channel marketing strategy;
  • Experience in configuring and managing marketing attribution systems;
  • Excellent experience in marketing data, insights and analytics - able to digest, synthesise and add value a very wide variety of information and communicate to different partners and stakeholders;
  • Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to create financial models/manipulate data in Excel and able to produce presentations and reports. Access knowledge is a plus;
  • Work effectively in a cross functional, fast-paced environment Identifying creative, data-led initiatives which support the activation of audiences across channels;
  • Strong abilities with Google Analytics and Google Tag Manager;
  • Experience using data visualization tools i.e. Google Data Studio, Tablaeu, Datorama and so on;
  • Attention to detail with a thoroughness and accuracy when accomplishing tasks - your work will often be seen by senior stakeholders without revision.

\#LI-POST

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Global Product

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 26, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1915818

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.