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Digital Marketing Specialist - Account Mgmt.

Reference
1806941
Contract Type
Permanent
Sector
Education, Media & Communications
Location
Elk Grove Village, IL, 60007, USA
Expiry Date
24/05/2018
Digital Marketing Specialist - Account Mgmt. Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks i...

Job Description

Digital Marketing Specialist - Account Mgmt.

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Marketing Manager - Digital & Account Mgmt. (MM) is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MM may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities/assets, account management, marketing strategy, messaging, creative, digital channel management, project and brand management. The MM utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MM may be allocated to focus on a particular component of the marketing life cycle and or service.

General Responsibilities

  • Provides Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.
  • Works on the overall marketing strategy, which includes planning and implementation of marketing initiatives. Works collaboratively with channel owners (PPC, SEO, Portals, Email, IA) to ensure optimal channel performance.
  • Supports communications projects for various components of the marketing life cycle or services.
  • Proactively works to optimize lead generation and cultivation of those leads through the pipeline.
  • Participates in the development, execution and/or servicing of marketing objectives.Handles creative job submissions, email deployments, website updates in Word Press and utilizing CRM database and excel to track performance.
  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
  • Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
  • Creates buy­-in from multiple constituents in a collaborative cross-­functional environment.
  • Adheres to and manages annual marketing budget.

Qualifications

General Qualifications

  • Strong digital (PPC, SEO, Web, Social, IA and Email) experience.
  • Content marketing. Ability to review/edit copy/blogs and write copy, at times, when needed.
  • Superior attention to detail, excellent organizational & project management skills, with an agile mindset
  • The ability to multi-task, and work well under pressure with tight timelines
  • Experience working on and implementing account management strategies which exceed client and business objectives
  • Proficient with Microsoft Office (Excel, PPT, Word). Wrike, Exact Target, SurveyMonkey, WebEx or On24, and WordPress a plus.
  • Professional oral and written communication skills for effective relationship development/management and presentations with stakeholders
  • 4-year degree from an accredited institution in Marketing, Journalism, English, Public Relations, Communications, Business Administration or related field, OR appropriate combination of education and significant experience

Supervisory Responsibilities

  • None.
#LI-TH1 #CHI #POLS #OPM

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-IL-Elk Grove Village

Work Locations: US-IL-Elk Grove Village-50 Northwest 50 Northwest Point Rd Elk Grove Village 60007

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: May 4, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1806941

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.