Email Marketing and CRM Manager
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Why join the OPM Marketing team?
This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with leading UK universities across the country, the Online Programme Management (OPM) teams provide online learning services including marketing, student recruitment, course content development, training and ongoing student support.
We are a new and dynamic team, often exploring new angles to stay at the forefront of Higher Education marketing. We offer a very supportive environment, with dedicated colleagues and a good team spirit. As a business unit, we are a new venture within a larger organisation. There is a dynamic start-up approach to everything we do. We are looking for individuals who bring expertise and new ideas to the table, and to grow with the business as part of a high performing team.
About the job
As the Email Marketing and CRM Manager you will play a key role in shaping OPM UK’s customer experience. They will be responsible for ensuring that we have a best in class direct customer communication strategy, that drives lead generation, nurturing and conversion. You will be the expert within the Marketing team, guiding and supporting colleagues in the delivery of highly effective email campaigns, as well as other direct communication campaigns.
They will work closely with Partnership Marketing Managers and the Content team to curate engaging and impactful content across different University Partnerships. They will also be working closely with the data and technical teams to ensure we have the right platforms, integration and processes to roll out the communication strategy.
Planning and strategy
Delivery and optimisation
Performance management and reporting
Collaboration and stakeholder management
Supporting the team
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
What we are looking for in you
More great things about working at Pearson:
We know you’ll work hard so we give a lot back with some of the best benefits in the business. There are a range of options and benefits, too many to list here, but when you join you can expect:
If we sound like a good match for you, or maybe for a friend, we’d love to receive an application. Find out more about how learning makes us, at www.pearson.com.
Primary Location: GB-GB-London
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Oct 31, 2019
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1914401
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.