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Head of Brand & Marketing

Organisation
University Of South Wales
Reference
GT-0096-USW
Contract Type
Permanent
Sector
Education
Location
Wales
Salary
Competitive Salary + Benefits
Expiry Date
08/06/2018
The University of South Wales (USW) is one of Britain's most exciting new universities and a major player in the UK higher education sector. With over 25,000 students, it is an innovative, thriving and sustainable institution . . .

Job Description

The University of South Wales (USW) is one of Britain's most exciting new universities and a major player in the UK higher education sector. With over 25,000 students, it is an innovative, thriving and sustainable institution that is making a significant contribution to the economic, social and cultural prosperity of the region and beyond. Its core purpose is to add value to students, through applied research and innovation, and through engagement with the economy and society.

Based across three campus locations in Cardiff, Newport and Pontypridd, USW's reach is both deep and wide. Featured within its Group structure is the Royal Welsh College of Music & Drama (the National Conservatoire for Wales), and The College Merthyr Tydfil. In addition, the University has active partnerships with all further education colleges across the region to facilitate access and progression to our programmes.

The University seeks a highly skilled brand and marketing professional to join and lead a committed and experienced team of marketeers. 

The Role

  • Reporting to the Director of Marketing & Student Recruitment, and leading a team of 25, the appointee will work closely with colleagues across the University, to further develop the positioning, reputation and brand of the University, through devising and executing creative marketing plans and campaigns. 
  • The primary spokesperson on market issues and deputising for the Director of Marketing & Student Recruitment as required, the appointee will work with the Executive, Faculties, Corporate Communications and HR, to provide clarity around USW's brand and values; developing multiple methods of communicating and showcasing the accomplishments and achievements of its talented students, staff and alumni. 
  • In addition to devising the strategy for marketing the University's business engagement and research activities, the appointee will identify, develop and lead the marketing relationship between the University and its Further Education Strategic Alliance; working closely with the Head of Student Recruitment to enhance student progression from Further Education to the University.
  • Whilst keeping abreast of sector-wide and geographical developments, the appointee will also continually measure and report on the effectiveness of marketing activities in terms of ROI, improvements to profile and enrolments; drawing on data and market intelligence.

 

The Individual

  • A senior marketer with responsibility for developing strategic plans in line with organisational goals and ensuring their successful implementation, you will possess a strong track record in brand development and execution.
  • A compelling communicator, possessing highly developed negotiation, influencing and diplomatic skills, you will be a strong manager with proven talents to include team management, financial resource management, the ability to chair meetings and project groups, and being an effective senior team member.
  • A respected professional with considerable analytical capabilities, you will be able to see the big picture coupled with an eye for detail. Highly motivated with a positive disposition, you will be comfortable with complexity and capable of supporting and developing colleagues through change. You will have earned a positive reputation for your people skills including the ability to listen, inspire, nurture talent, demonstrate empathy, and make effective judgements that balance decision making and risk. 
  • You will possess a higher degree and/or relevant professional qualification, or significant and relevant work experience and will ideally have experience of working in a HE environment.


For an informal discussion and further information, please contact Siân Goodson or Sam Smith at Goodson Thomas: 029 2167 4422.

To apply, email applications@goodsonthomas.com noting GT-0096-USW in the subject line and attach a copy of your CV and cover letter.

Deadline for Applications: Thursday 8 June 2018

All applications will be acknowledged.