Head of Cancer Support Marketing
Fixed Term (12 Months - Maternity Cover starting in April/May 2018)
£58,000 - £65,000
About the Role
With clarity of strategy and focus, we are looking for a marketing leader to realise our ambition of marketing Macmillan’s support to people living with cancer so we demonstrably increase direct take up of our breadth of services.
Working closely with colleagues in both organisational strategy and service delivery, you will ensure the cancer support offers you take to market are prioritised based on customer segmentation and need, strategically aligned, and aligned to national capacity and geographical variance for maximum impact.
As well as B2C marketing directly to people living with cancer, this role will also be accountable for B2B marketing to Macmillan healthcare professionals and the wider cancer workforce.
We are looking for a strategic, data driven marketer who is as focussed on impact measurement as they are on developing insight-driven creative that can cut through a crowded healthcare marketplace to respond directly to customer need.
You will be adept at influencing senior stakeholders; externally through strategic relationships with media buying, creative and marketing evaluation agencies and partners; and internally in a large scale, complex organisation.
You will also have experience inspiring and motivating a team of marketers to develop and deliver award winning marketing campaigns during a period of organisational change, therefore, experience of leading through change will be beneficial.
You may currently be in a senior marketing role working for a commercial, public sector or charity brand targeted towards B2B or B2C. Charity experience is not essential but you do need to have senior experience of response marketing success, increasing revenue, sales or take up of offers for demonstrable impact.
Macmillan Cancer Support is at a critical point in the development and implementation of a refined strategic direction. Our ambition is to reach everyone with cancer when they need us the most so that they are aware of our cancer support services, value them and, most crucially, use them.
From clinical support face-to-face in a healthcare environment; to cancer advice from experts offering practical and emotional support; through to support with employers, mortgage lenders and financial advice, Macmillan supports people with cancer in ways that go beyond meeting their clinical needs to help them live life as fully as they can.
Interviews to be held on 23rd & 27th February.
Please submit your application as soon as possible as we reserve the right to change the closing date of our vacancies.
We aim to encourage a culture where people can be themselves and be valued for their strengths so we seek to attract and employ the best people from the widest talent pool, reflecting the diverse nature of our society.
We will support you throughout the recruitment process with any reasonable adjustments required in accordance with the Equality Act. Please contact the Recruitment Team if you require support.