About Guinness World Records
What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through books, but via TV shows, social media and live events.
Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact.
Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.
Head of Global Demand Generation - Permanent - Full time
Reporting to HQ in London, but can be based anywhere in the UK
About the role
Demand Generation as a discipline is at a relatively early stage in its adoption at Guinness World Records and we’re looking for a self-starter to accelerate our efforts. Reporting to the SVP Consultancy and to our headquarters in London, this role will devise the overall demand generation strategy for GWR’s B2B business, with a particular emphasis on nurturing inbound leads. The role will develop best practice for marketing at every stage of the buyer journey, devise the programme of activity for executing against the strategy, and work in partnership with regional sales and marketing teams to oversee its adoption and execution. The role will be a key player in the optimisation of the company’s main acquisition point, the GWR website.
Please note, we will only respond to applications with CVs attached and while we sincerely appreciate all applications, only those candidates selected for interview will be contacted.
Guinness World Records is committed to creating a diverse environment and is proud to be an equal opportunity employer. We are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.