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Manager, Marketing Communications (Marketing Direc

Reference
1712852
Contract Type
Permanent
Sector
Education, Media & Communications
Location
Orlando, FL, 32806, USA
Expiry Date
28/04/2018
Manager, Marketing Communications (Marketing Director) Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning t...

Job Description

Manager, Marketing Communications (Marketing Director)

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Manager Marketing Communication is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MMC may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design & deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MMC utilizes strong marketing and communications skills and services to optimize partner relationships to exceed results. The MMC may be allocated to focus on a particular component of the marketing life cycle and or service. This is Senior/Management level position which requires expert knowledge and the ability to work independently.

General Responsibilities

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
  • Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
  • Manages communications projects for various components of the marketing life cycle or services.
  • Helps to develop, execute and/or provide service management of marketing objectives.
  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
  • Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
  • Creates buy-in from multiple constituents in a collaborative cross-¬functional environment.
  • Hires, coaches and develops high-performing teams.

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
  • Minimum of 7 years’ experience in marketing account management and directing a team(s) responsible for:

>>oAnalyzing and developing marketing content, communications and visual strategies that support the brand

>oExperience working within and maintaining client identity standards across channels

>oExperience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc.

>oCoordinating the development & deployment of marketing collateral

>oExperience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.

  • Experience with reviewing, reporting and providing strategic guidance on marketing kpi’s and media campaigns.

Supervisory Responsibilities

Direct management of team and/or external agencies

#LI-AF1 #OPM #Orlando

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2145 Metro Ctr 2145 Metro Center Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 30, 2017

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1712852

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.