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Market Development Executive

Contract Type
Education, Media & Communications
London, GBR
Expiry Date
Market Development Executive Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lesso...

Job Description

Market Development Executive


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

We are currently seeking a Market Development Executive to join our High Stakes English Assessment team to focus on our largest product, the PTE Academic test. We are looking to expand our Language Testing services significantly over the next 5 years and the role holder will be joining the team at an exciting time, with the opportunity to play a key part in shaping the strategic priorities of our business. The role has a truly international outlook, dealing with both internal and external stakeholders across the world.

The role

●Maintaining an in-depth and up-to-date understanding of market and competitor activities and dynamics, ensuring key information is systematically shared with the Head of Market Development

●Providing strategic support to the Head of Market Development in the identification of opportunities for growth in specified priority geographies

●Working with identified geographies to:

○Understand nature, size and segmentation of market opportunity

○Define key stakeholders and ways of engagement

○Identify marketing and promotional activities needed

○Establish operational and strategic plans to develop their market

●Providing product and operational expertise to advise and train those geographies in the characteristics of the product

●Conducting desk and field-based research for specified markets to support wider understanding of opportunities and to develop a roadmap of activities which may be required

●Travelling to prioritised markets to work with geography colleagues and/or hold meetings with external stakeholders, often at senior levels

●Producing regular market summaries for internal colleagues; producing and delivering presentations for both internal and external purposes

●Working with the Head of Market Development to advise geographies on appropriate partnership opportunities and the development of any related agreements, ensuring these align with global strategic objectives, the PTE Academic Operating Model and general operational requirements for test delivery

●Maintaining strong working relationships with colleagues involved in operations, ensuring geography needs are being met with regard to operational activities/requirements for successful delivery of PTE Academic

●Supporting the Head of Market Development in the assessment, scoping and delivery of ad-hoc or discrete projects and opportunities which require expert input

●Maintaining a strong understanding of operational risks in developing geographies, ensuring they are effectively communicated to relevant colleagues

●Representing English Assessment as the developers of PTE Academic at events and with geographies as necessary

●Supporting customer support and regional colleagues in ad-hoc requests


Skills and experience

  • Ability to work comfortably with budget, revenue and cost figures
  • Project management capability
  • Experience in international higher education in a sales consultancy or operational capacity – essential
  • Minimum 3 years experience in a similar or complementary role – essential
  • Experience in language assessment – desired
  • Marketingexperience - desired
  • Knowledge of international migration –desired
  • Degree level – desired

Personal profile

  • Strong organisational skills
  • Ability to communicate (oral and written) with internal and external stakeholders at varying levels of seniority
  • Comfortable with a matrix organisational structure
  • Ability to work independently

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Product Management

Organization: Global Product

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 2, 2018

Job Unposting: Nov 22, 2018

Schedule: Full-time Regular

Req ID: 1814480

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.