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Marketing Assistant

Contract Type
Education, Media & Communications
London, GBR
Expiry Date
Marketing Assistant Description Our mission is clear: to become one of the UK’s leading universities for in-depth industry engagement. As a pioneering Higher Education Institution (HEI), we’re transforming industry today and tomorro...

Job Description

Marketing Assistant


Our mission is clear: to become one of the UK’s leading universities for in-depth industry engagement. As a pioneering Higher Education Institution (HEI), we’re transforming industry today and tomorrow, by designing and delivering education powered by industry experience.

At Pearson College London, industry engagement drives us; it’s not just what we do, it’s who we are. And it is what will take us, and our students, into the future. Every university focuses on “employability” - what sets us apart is the level of industry engagement that we’re able to offer. Industry engagement is at the core of everything that we do; our industry partners deliver workshops for our students, they also design, develop and deliver our courses, offer our students internship opportunities, set them live briefs and attend their end of term showcases.

When you combine higher education and industry, everyone benefits. Especially when there’s a need for graduates to stand out from the crowd in a competitive market.

About the team

This role sit within the External Relations Department at Pearson College London. Behind the scenes of the College, the Marketing, Recruitment and Communications Teams work hard to build our brand and engage with customers and stakeholders. We’re a driven, creative, supportive and fun group of people. We work across the marketing mix to produce materials, events, content and campaigns to engage with our target audiences. We’re data driven and put our customers at heart of our work. As a growing organisation, we work in a fast paced environment but one where we nurture talent, share ideas and work collaboratively. Company fit is important to us and we’re looking for candidates that are imaginative, brave and keen to learn.

About the Role

The Marketing Assistant will be responsible for supporting the Product Team in the delivery of the marketing lead generation plan for Escape Studios. Escape Studios offer undergraduate and postgraduate degrees, and a range of short courses in Animation, Games, VFX, Motion Graphics and Producing.

This is a fast-paced role in a busy, hard-working and supportive team with excellent opportunities for growth and development.

Key responsibilities

  • Support the marketing team on the delivery of marketing campaigns.
  • Produce marketing materials such as brochures, adverts, social media content and email campaigns to promote our undergraduate degrees, postgraduate degrees and short courses to target audiences.
  • Support the Senior Marketing Executive with the delivery of digital assets and printed materials, and maintaining supplier relationships.
  • Support event planning (both online and at Escape Studios), including driving bookings, managing attendees and writing promotional content.
  • Support the sales and recruitment teams on stands at recruitment events.
  • Drive bookings for Open Events for our short course and postgraduate audiences.
  • Organise, support and drive bookings for our Webinars.
  • Provide accurate reporting and analysis.
  • Produce engaging copy for web, print, online and social media channels.
  • Update web copy on an ongoing basis.
  • Undertake multiple projects whilst meeting deadlines and maintaining high quality outputs and attention to detail.
  • Provide administrative support, including raising purchase orders, bookings meeting, taking notes and answering phone calls.

Why Pearson College London?

We’ve come a long way in a short space of time: We continually innovate and in the past year the College and our students have been nominated for several awards, including the CIM’s Marketing Excellence Awards 2018, the Times Higher Education Awards 2017 for Business School of the Year and Outstanding University Entrepreneurship Award, the HEIST Awards 2017 for Best Marketing Team, Best Prospectus from a Specialist Institution and Best Website. Our Escape Studios undergraduate degrees team received a Collaborative Award for Teaching Excellence (CATE) finalist certificate recognising our collaboration with industry to develop the programmes for the benefit of our students who are now benefiting from the ​innovative ​approach to course development.

Real world ready:We collaborate with industry, thought leaders and experts to anticipate industry needs. We create experiences that develop savvy, work-ready graduates, who are ready for the real-world - today and tomorrow.

Transformative:We’re transforming and disrupting HE and industry. We challenge the status-quo.

Team rules!Students, industry, colleagues, thought-leaders - collaboration, inclusion and transparency are crucial to success.

Engaged and curious:We are constantly engaged and curious about changing industries, and learning by doing.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.


Skills and Qualifications


  • Show a willingness to learn and the ability to become highly proficient in all aspects of the marketing mix: print, web, email, direct and student recruitment channels.
  • Demonstrate careful attention to detail in all tasks undertaken but specifically in proofreading marketing materials.
  • Demonstrate flexibility within role to ensure support is provided to major campaigns or events.
  • Demonstrate great organisation and time management skills
  • Confident and clear communicator
  • Good working knowledge of Microsoft Office suite - Excel, Word, PowerPoint
  • Degree or equivalent.


  • Digital marketing experience
  • Email marketing experience
  • Experience using basic Photoshop
  • 1 year’s experience in the workplace

More great things about working here….

We’re part of Pearson Plc, the world's largest education company. Pearson has over 30,000 staff worldwide and this role is based in their offices in London.Pearson is committed to a world that’s always learning and to its talented team who makes it all possible.

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all so our workplace programs meet the different needs of our diverse teams, and their families too. There is a range of options, too many to list here, but when you join you can expect:

  • a starting holiday of 25 days increasing to 30, with options to flex up or down
  • an annual incentive plan based on company and individual performance
  • generous pension scheme - contributions are double matched by Pearson
  • stock purchase options
  • health plans, and an employee assistance programme for you and your family, to help balance work, family and personal life including flexible working, dental plans, childcare vouchers, cycle to work scheme and season ticket loans.

If we sound like a good match for you, or maybe for a friend, we’d love to receive an application. Find out more about how learning makes us, at


Primary Location: GB-GB-London

Work Locations: GB-London-190 High Holborn 190 High Holborn London WC1V 7BH

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jan 24, 2019

Job Unposting: Feb 23, 2019

Schedule: Full-time Regular

Req ID: 1900953

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.