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Marketing Executive

Contract Type
Education, Media & Communications
London, GBR
Expiry Date
Marketing Executive Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we ar...

Job Description

Marketing Executive


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

We are looking for a proactive, resourceful, highly organised and enthusiastic Marketing Executive to join Pearson College London. As part of the Product Marketing Team you will be responsible for planning and delivering tactical marketing activity to support the growth of the College and our two academic Schools - Pearson Business School and Escape Studios.

You will lead on the development and execution of B2C marketing campaigns for Pearson Business School, with the objective of achieving lead generation targets and fulfilling student recruitment targets. You will work closely with colleagues in External Relations as well as external agencies to deliver advertising campaigns that promote our range of degrees and degree apprenticeships to potential students and stakeholders.

You’ll have experience of working in a marketing department and delivering multi-channel campaigns. To be successful in this role, you should have experience of copywriting, email marketing, digital marketing and campaign reporting. This is a busy and fast-paced role, within a growing organisation.

Key Accountabilities:

  • Lead marketing campaigns to promote awareness of Pearson Business School, part of Pearson College London.
  • Deliver lead generation marketing campaigns for undergraduate, postgraduate and degree apprenticeship products to reach lead, application and enrollment targets.
  • Contribute and execute new ideas to raise the profile of Pearson Business School.
  • Support the Senior Product Manager and Product Team to deliver cross-college marketing activities that build the reputation of Pearson College London.
  • Create marketing collateral such as prospectuses, brochures, promotional emails, digital adverts and branded merchandise.
  • Work closely with the Web Team to ensure product web-pages are up-to-date and create bespoke landing pages for marketing campaigns.
  • Work with media agencies to deliver and evaluate advertising campaigns.
  • Produce regular reports with full analysis and recommendations to feedback on performance of marketing campaigns.
  • Contribute to market research and utilise the findings to enhance customer segmentation, product messaging and media channel selection.
  • Attend Open Days and recruitment events as required.

Key Challenges:

  • To support the achievement of student recruitment targets.
  • To undertake multiple projects whilst meeting deadlines and maintaining high quality outputs and attention to detail.
  • Keeping abreast of developments at Pearson College London and HE in general.


Essential Qualifications:

  • Undergraduate degree

Essential Skills:

  • Approach projects as a self-starter, to work on own initiative in order to progress campaigns and problem solve as required.
  • Demonstrate careful attention to detail in all tasks undertaken but specifically in proofreading marketing materials.
  • Show a willingness to learn and the ability to become highly proficient in all aspects of the marketing mix: print, web, email, direct and student recruitment channels.
  • Demonstrate flexibility within role to ensure support is provided to major campaigns or events.
  • Confident and clear communicator across all levels of the hierarchy and with internal and external stakeholders

Desirable skills:

  • Demonstrable marketing or sales experience
  • Marketing experience in Higher Education
  • Email marketing experience
  • Digital marketing experience
  • Experience working with media agency
  • Marketing or Business related Degree
  • The role does have the potential to take on line management responsibility as part of long term career progression

Primary Location: GB-GB-London

Work Locations: GB-London-190 High Holborn 190 High Holborn London WC1V 7BH

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jul 5, 2018

Job Unposting: Aug 2, 2018

Schedule: Full-time Regular

Req ID: 1809812

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled