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Marketing Executive

Contract Type
Education, Media & Communications
London, GBR
Expiry Date
Marketing Executive Description Job Position: Marketing Executive Reports to: Senior Marketing Manager Division: Online Programme Management Location: 8 0 Strand, London Travel: Occasional travel to partnership ...

Job Description

Marketing Executive


Job Position: Marketing Executive

Reports to: Senior Marketing Manager

Division: Online Programme Management

Location: 8 0 Strand, London

Travel: Occasional travel to partnership offices required

About Pearson

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Why join the Pearson Online Learning Services Marketing team?

This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with leading UK universities across the country, the Pearson Online Learning Services (POLS) team provides online learning services including marketing, student recruitment, course content development, training and ongoing student support. As a start up unit, every member of our team responds positively to breaking new ground, and is willing to challenge current practice and to be challenged themselves.

About the job

A performance marketing role centered on lead generation activity, you will work closely with Partnership Marketing Managers to help deliver marketing campaigns to hit enrollment targets. The marketing campaigns cover a wide range of digital channels as well as some offline activity so experience across both would be advantageous. Being versatile and results focused, you will be just as happy compiling reports as you will be briefing creative campaigns into our internal Content team. Initially working across partnerships and reporting into the Senior Marketing Manager, a self starter who can work on their own initiative and who is happy to occasionally travel to partner universities within the UK would be ideal. If you like a challenge and like to work somewhere where no two days are the same then this role is for you.

We are a new and dynamic team, often exploring new angles to stay at the forefront of Higher Education marketing. We offer a very supportive environment, with dedicated colleagues and a good team spirit. As a business unit, we are a new venture within a larger organization and there is a dynamic start-up approach to everything we do. We are looking for individuals who can bring expertise and new ideas to the table, and seek to grow with the business as part of a high performing team.

Key Responsibilities:

Planning and strategy

  • Help develop marketing assets to generate leads for the recruitment team for use across both on and offline channels working with the Partnership Marketing Manager, internal teams, external partnership stakeholders and agencies
  • Work with the Partnership Marketing Manager(s) to identify relevant channels to get a good return on investment and maximise results
  • Help with the production of nurture assets to take opportunities through to enrolments
  • Conduct research on competitor activities and target audiences. Analyse customer data to identify insights.

Delivery and optimisation

  • Proofreading creative copy and design
  • Ensure all marketing assets are designed according to brand guidelines and are signed off internally and with the partnership stakeholders before use
  • Ensure website content is up to date and aligned with marketing campaigns
  • Work with both internal and external parties to ensure campaigns are delivered on time and to the right standard.

Performance management and reporting

  • Monitoring campaign performance and suggesting ways to improve or optimise campaigns
  • Reporting on campaign performance internally and to the partnership stakeholders on a regular basis.

Collaboration with the team

  • Work with members of the marketing team to generate new campaign ideas that support the marketing objectives
  • Share learning and best practice with members of the team.

Supporting the team

  • Support the Partnership Marketing Manager(s) with the day to day running of the partnership(s), attending any internal and external meetings where necessary.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.


What we are looking for in you

  • Proven experience in working on marketing campaigns across different channels
  • Experience of working in a fast-paced environment
  • Proficiency in MS Office, with a special emphasis on Excel and PowerPoint is essential
  • Ability to write and/or understand good creative copy is desirable
  • Experience or keen interest in analysing data and extracting actionable insights
  • Hands on approach - able to shift between tasks whenever the situation calls for it
  • Excellent interpersonal skills - ability to collaborate with others and communicate outputs in a clear and concise way
  • Innovative - always seeking new ways to improve campaign performance and return on investment
  • Proactive, solutions orientated and result driven
  • Highly organised and calm under pressure.

More great things about working here....

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all so our workplace programmes meet the different needs of our diverse teams, and their families too. There is a range of options, too many to list here, but when you join you can expect:

  • Competitive salary
  • A starting holiday of 25 days increasing to 30, with options to flex up or down
  • An annual incentive plan
  • Generous pension scheme - contributions are double matched by Pearson
  • Stock purchase options

If we sound like a good match for you, or maybe for a friend, we’d love to receive your application, please include both a CV and a cover letter.



Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 17, 2020

Job Unposting: Jul 17, 2020

Schedule: Full-time Regular

Req ID: 2006072

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.