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Marketing Manager

BP International Ltd
Contract Type
Marketing & Public Relations
Expiry Date
30/05/2018 16:11:00
We are a global energy business involved in every aspect of the energy system. We have 75,000 employees in 80 countries, working towards delivering light, heat and mobility to millions of people, every day.

Job Description

Our business is the exploration, production, refining, trading and distribution of energy. This is what we do, and we do it on a truly global scale. We are continually looking for talented, committed and ambitious people to help us shape the face of energy for the future.

The BP Product North America Marketing groups support 6,800 BP and Amoco sites in the U.S. This role reports into the Loyalty Manager within the Marketing Product and offer development group. At BP, we have a deep understanding of our consumer groups, their needs and motivations. We understand that technology is becoming increasingly important to the way our consumers live their lives. BP is committed to harnessing this technology to deliver experience based on these key insights both on and off our sites that exceeds the expectations of our consumers making them choose BP over our key competitors.

We are looking for a Marketing Manager who will define, develop and deliver unique new service that leverages the digital world, appreciates consumers and changes the way that consumers think about buying fuel. The role will lead in setting the ongoing vision for the membership experience by using consumer insights, market and technology trends and by tracking the consumer journey. This role will own the design and delivery of new digital features and initiatives that will differentiate our brand for the over 2 million consumers who shop daily at BP gas stations in the US.

The successful candidate would also be required to identity new opportunities for BP to differentiate in order to win and retain high value customers. This person is a self-starter who's comfortable with the digital world but is also consumer focused, and understands how to deliver the right offer to deliver a compelling consumer proposition.

  • Lead the product team, including customer research, UX and technology leaders, in the discovery process to define optimal membership experiences.
  • Set and prioritize a program roadmap and go-to-market approach, drive validation of all concepts and program enhancements.
  • Serve as delivery lead to implement features, working with marketing, technology and operation teams to develop end-to-end experience, positioning, pricing, IT deployment, support and communication plans.
  • Develop and determine a membership strategy to deliver acquisition, active participation and share of wallet from member segments.
  • Assess the program and optimize the consumer experience across multiple channels/devices to deliver best in class value to members, customers & BP.
  • Own the membership key performance indicators and determine how to bring commercial value for BP.

Bachelor's Degree Required.

  • Minimum 5 years of relevant business experience
  • Experience launching new consumer products or features, preferably in a digital environment
  • Experience collecting and using insights to determine strategic direction
  • Ability to manage and influence across cross functional teams and at multiple levels, and prioritize multiple projects in a fast pace environment
  • Ability to generate and apply insights to develop a consumer proposition
  • Experience leading consumer journey mapping processes
  • Product Management Experience, preferably connecting into the digital world
  • Be a self-starter who is able to identify improvements, make critical decisions and work with subject matter experts throughout the business to implement
  • Ability to interpret between business and IT/technology requirements to enable effective communication between all associated stakeholders
  • Financial acumen a must
BP International Ltd