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Senior Marketing Officer

Reference
1901402
Contract Type
Permanent
Sector
Education, Media & Communications
Location
London, GBR
Expiry Date
29/04/2019
Senior Marketing Officer Description Our mission is clear: to become one of the UK’s leading universities for in-depth industry engagement. As a pioneering Higher Education Institution (HEI), we’re transforming industry today and to...

Job Description

Senior Marketing Officer

Description

Our mission is clear: to become one of the UK’s leading universities for in-depth industry engagement. As a pioneering Higher Education Institution (HEI), we’re transforming industry today and tomorrow, by designing and delivering education powered by industry experience.

At Pearson College London, industry engagement drives us; it’s not just what we do, it’s who we are. And it is what will take us, and our students, into the future. Every university focuses on “employability” - what sets us apart is the level of industry engagement that we’re able to offer. Industry engagement is at the core of everything that we do; our industry partners deliver workshops for our students, they also design, develop and deliver our courses, offer our students internship opportunities, set them live briefs and attend their end of term showcases.

When you combine higher education and industry, everyone benefits. Especially when there’s a need for graduates to stand out from the crowd in a competitive market.

About the team

This role sit within the External Relations Department at Pearson College London. Behind the scenes of the College, the Marketing, Recruitment and Communications Teams work hard to build our brand and engage with customers and stakeholders. We’re a driven, creative, supportive and fun group of people. We work across the marketing mix to produce materials, events, content and campaigns to engage with our target audiences. We’re data driven and put our customers at heart of our work. As a growing organisation, we work in a fast paced environment but one where we nurture talent, share ideas and work collaboratively. Company fit is important to us and we’re looking for candidates that are imaginative, brave and keen to learn.

About the role

We are looking for a data driven and customer focused Senior Marketing Officer, with experience in multi channel marketing, customer nurturing programmes and email marketing. The post holder will be accountable for the customer journey for direct enquiries and event attendees, to increase the conversion ratios from first engagement to enrolment for Pearson Business School and Escape Studios Undergraduate programmes.

The successful candidate will provide innovative ideas to showcase our brand, respond to changing customer needs and carefully analyse results to drive continual improvement.

Key Responsibilities

Marketing and Customer Experience

  • Design and deliver marketing conversion plans for Pearson Business School and Escape Studios Undergraduate programmes, designed to convert hot leads to applicants and enrollments in line with annual student recruitment targets. Activities include but are not limited to: events, digital and print communication, social media interactions, in order to drive customer conversion rates.
  • Develop a targeted email communication plan, with exceptional content relevant for each stage in the customer journey
  • Drive an appropriate level of audience segmentation to deliver personalised and relevant customer touch-points
  • Communicate and liaise with colleagues in Marketing, Student Recruitment and Admissions teams to develop and implement effective conversion strategies including on-going contact management.
  • Undertake regular evaluation of all conversion activities, monitor their effectiveness and adapt all communication plans to reflect the changing needs of target audiences.

CRM Management

  • Ensure accurate and timely updates to the CRM system. Record activity with prospective students and work with the Market Insight team to report on progress against recruitment targets.

Enquiries and Messaging

  • Effective communication of brand values, institutional strengths and USPs through all customer touchpoints
  • Ensure the enquiries team have a clear understanding of the motivations of the target market

Team Management

  • Line management of two conversion officers and an assistant
  • Any other duties required by the Head of Student Recruitment which are consistent with the responsibilities of the post

Why Pearson College London?

We’ve come a long way in a short space of time: We continually innovate and in the past year the College and our students have been nominated for several awards, including the CIM’s Marketing Excellence Awards 2018, the Times Higher Education Awards 2017 for Business School of the Year and Outstanding University Entrepreneurship Award, the HEIST Awards 2017 for Best Marketing Team, Best Prospectus from a Specialist Institution and Best Website. Our Escape Studios undergraduate degrees team received a Collaborative Award for Teaching Excellence (CATE) finalist certificate recognising our collaboration with industry to develop the programmes for the benefit of our students who are now benefiting from the ​innovative ​approach to course development.

Real world ready:We collaborate with industry, thought leaders and experts to anticipate industry needs. We create experiences that develop savvy, work-ready graduates, who are ready for the real-world - today and tomorrow.

Transformative:We’re transforming and disrupting HE and industry. We challenge the status-quo.

Team rules!Students, industry, colleagues, thought-leaders - collaboration, inclusion and transparency are crucial to success.

Engaged and curious:We are constantly engaged and curious about changing industries, and learning by doing.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Qualifications

Competencies

Essential:

  • Organised and proactive, with an understanding of the need to plan for long-term success,
  • Strong written and oral communication skills with the ability to tailor copy writing and presentation style to suit different audiences
  • Ability to analyse applicant data to inform decisions
  • A positive attitude and flexibility in your approach to work and colleagues.
  • Able to make decisions independently based on your knowledge of recruitment and marketing
  • Demonstrate resilience and creativity in solving problems.
  • Able to take bold and decisive action, and champion a culture of high performance
  • Willingness to travel and work some evenings and weekends throughout the year.

IT Literacy

Essential:

  • Good working knowledge of Excel, Word and PowerPoint.

Desirable:

  • CRM/Salesforce experience
  • Pardot/email marketing experience

Previous Experience

Essential:

  • Experience within Recruitment or Marketing
  • Experience of managing successful relationships with a variety of internal and external stakeholders
  • Experienced and competent in designing and delivering engaging content, copy writing or presentations
  • Relevant marketing experience, ideally in a customer-centric fast paced environment and with multiple priorities
  • Experience managing projects, delivered within budget and to tight deadlines.

Desirable:

  • Experience in customer segmentation and successful communication campaigns, supported by data-analysis and market insight
  • Experience in brand dissemination, engagement campaign development and experiential marketing
  • Knowledge of Higher Education.

More great things about working here….

We’re part of Pearson Plc, the world's largest education company. Pearson has over 30,000 staff worldwide and this role is based in their offices in London.Pearson is committed to a world that’s always learning and to its talented team who makes it all possible.

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all so our workplace programs meet the different needs of our diverse teams, and their families too. There is a range of options, too many to list here, but when you join you can expect:

  • a starting holiday of 25 days increasing to 30, with options to flex up or down
  • an annual incentive plan based on company and individual performance
  • generous pension scheme - contributions are double matched by Pearson
  • stock purchase options
  • health plans, and an employee assistance programme for you and your family, to help balance work, family and personal life including flexible working, dental plans, childcare vouchers, cycle to work scheme and season ticket loans.

If we sound like a good match for you, or maybe for a friend, we’d love to receive an application. Find out more about how learning makes us, at www.pearson.com.

Primary Location: GB-GB-London

Work Locations: GB-London-190 High Holborn 190 High Holborn London WC1V 7BH

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Mar 28, 2019

Job Unposting: Apr 24, 2019

Schedule: Full-time Regular

Req ID: 1901402

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.