Measurement Planning Lead
At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're passionate about the potential of science to address the unmet needs of patients around the world. We commit to those areas where we believe we can really change the course of medicine and bring big new ideas to life.
The Measurement Planning Lead serves as the expert in designing, implementing and reporting of analytics and measurement plans (called Objectives & Key Results (OKR)OKR) that evaluate the digital marketing activities associated with strategic multi-channel/omnichannel programmes. This role provides expertise in measuring digital programs across multiple channels, and works in partnership with Insights & Analytics (I&A), Data Management, Data Activation & Reporting teams across the organization to ensure related activities maximize the delivery of reporting and advanced analytics.
You will work as part of extended agile marketing team to assist in development of digital marketing programs via review of digital metrics as leading indicators and provides insight into opportunities to implement changes. Working in partnership with the Insights and Analytics group (I&A) to develop advanced analytics plans and A/B testing scenarios. Assisting in analysis of market data to identify key segment drivers and interfaces with reporting infrastructure including onshore and offshore data scientists to ensure delivery and integrity of the reporting.
Responsibilities will include providing guidance and expertise to internal stakeholders on digital media analytics, transforming business goals into measurable KPIs, supporting the development of analysis on digital marketing activities, and supporting ad hoc requests. We are looking for an analytical thinker who can define problems, extract key information from data and develop, test and verify solutions.
Engage in and assist development of Objectives & Key Results (OKR) associated with customer-centric programmes and omnichannel initiatives
Define plan to measure and optimise the business impact of digital engagements and customer experiences through analysis of available data and use of advanced analytics
Lead design, execution, and delivery of insights for project teams to incorporate into their design and optimisation of digital programmes
Identify innovative analytics techniques, tools, and processes, for enterprise- and global-level initiatives
Lead rapid-prototyping of new analytics capabilities focused on assessing use case viability and gauging potential business impact
Establish, document and scale digital and customer analytics capabilities and to help guide commercial execution strategy
Develop and communicate actionable recommendations for decision makers
Keep up-to-date with the latest approaches and advances in data science and evaluate external data assets as required
Essential skills & experience:
Degree in Mathematics, Analytics, Data Science, Marketing, Advertising or Computing
Minimum 5 years of experience with multichannel marketing/digital analytics, ideally in a pharmaceutical, agency or other commercial environment
Solid understanding of the fundamentals of digital marketing and advertising
Ability to manipulate and visualise large and complex data sets to effectively communicate insights and opportunities
Hands on experience with web, search and social analytics software - Google Analytics, Adobe Analytics/Omniture, Sprinklr or similar tools
Strong communication and influencing skills with proven ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implications/actions to be considered
Experience with customer journey analytics, including touchpoint/pathway analysis, conversion analysis and customer segmentation
Experience with BI and data visualisation - PowerBI (preferred), MicroStrategy, Tableau or similar tools
Ability to explain complex methods and techniques succinctly to a non-technical audience
Occasional travel maybe required
Experience with agile principles and scrum delivery models
Project delivery and business analysis experience
Location: Cambridge, UK
Opening date for applications: 12th May 2022
Closing date for applications: 6th June 2022