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North America Product Marketing Director

Reference
1811283
Contract Type
Permanent
Sector
Education, Media & Communications
Location
Greater London, GBR
Expiry Date
18/08/2018
North America Product Marketing Director Description Pearson’s North America Marketing team is seeking an experienced marketing leader to serve as our Director of Product Marketing. This person will build and run a new two person t...

Job Description

North America Product Marketing Director

Description

Pearson’s North America Marketing team is seeking an experienced marketing leader to serve as our Director of Product Marketing. This person will build and run a new two person team in the NA marketing. It will deliver product marketing for Pearson’s higher education offerings that are specific to the US market. In this capacity they will work very closely with the Global Product Marketing organization to align on best practices and common techniques for executing product marketing.

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Key responsibilities (for each major offering in the US-specific HiEd portfolio)

  • Define the value proposition and core messaging
  • Lock on segmentation and targeting for offerings and campaigns
  • Partner with the NA Marketing Creative Services Team to drive asset creation
  • Establish and leverage a point of view on what is required for business success, including representation into the marketing campaign prioritization, planning, execution, and measurement processes
  • Drive the overall business health, including use of reports and analytics to assess current business success, issues inhibiting success, and future opportunities to improve the business

Qualifications

  • Previous experience in product marketing and/or message development
  • Must have experience working in environments with Sales Force Marketing Cloud, Pardot, and Google Analytics
  • Previous marketing experience in educational online program management, inclusive access programs, education services, and employment preparation services
  • Previous management experience within the education and publishing markets
  • Demonstrated history of driving results via cross-team collaboration
  • Experience of people management
  • Previous experience of building customer insights
  • Previous experience in managing budget
  • Previous Insights experience
  • Bachelor degree or equivalent Location: London Salary: Competitive Start Date: 04/08/2018 Closing date: 03/09/2018

Primary Location: GB-Greater London

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Aug 4, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1811283

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled