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Partnership Marketing Manager

Contract Type
Education, Media & Communications
Manchester, GBR
Expiry Date
Partnership Marketing Manager Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop less...

Job Description

Partnership Marketing Manager


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

The Role

The Partnership Marketing Manager is an all-encompassing programme marketing management role, with a responsibility for planning and executing high-impact marketing campaigns in the UK and internationally. This position acts as the main marketing contact and account manager for a dedicated university partnership. The core responsibility is to plan and execute integrated multi¬channel campaigns to support all programmes running within this partnership. This is a Business ¬to ¬Customer (B2C) marketing role that requires an individual who has proven experience in stakeholder management and the planning and execution of multi¬channel, results driven marketing campaigns across a number of key markets.

The Partnership Marketing Manager works in a matrix structure across a number of internal functions including research, recruitment, student services and academic partnerships. This role must also successfully partner with external stakeholders as well as agencies and third party suppliers. Reporting to the Head of Marketing, this position manages the development and execution of all elements of the partner specific account plan, including campaign planning and execution, content creation, lead generation and marketing performance analysis.

We are a new and dynamic team, often exploring new angles to stay at the forefront of Higher Education marketing. We might ask candidates to try things new to them, so we don’t expect them to have all the answers. We are looking for people who are willing to learn and keen to challenge themselves.

We offer a very supportive environment, with dedicated colleagues and a good team spirit. As a business unit, we are a new venture within a larger company, so there is a dynamic start-up feel to everything we do. We are looking for someone who brings new ideas to the table and sees this role as an opportunity to help define our future.


Programme launch and ongoing campaign management

The Partnership Marketing Manager is required to develop and implement best-in-class marketing campaigns for Pearson and the university partner.

  • Manage all activities, timelines and deliverables to successfully launch new programmes from new or existing partners
  • Lead the development and implementation of online and offline marketing plans based on analysis, research and competitive intelligence review
  • Provide a clear direction on marketing planning, branding and market positioning:
  • Develop a clear briefing process for internal stakeholders, agencies and third party suppliers
  • Develop and implement detailed campaign plans for each programme in the portfolio
  • Work with research team to gather market insight and enhance programme positioning
  • Identify key markets for student recruitment
  • Profile markets and define audience segments
  • Help create personas and USPs based on audience segmentation, in collaboration with research, driven by recruitment
  • Collaborate with research to create long-term forecasts for programme enrolments
  • Develop inbound and outbound marketing strands across multiple channels
  • Effectively achieve programme performance targets and objectives
  • Create campaign reports for management, and regularly report results of campaigns/starts to senior management and clients
  • Drive on-going performance analysis and campaign evaluation, using statistical analysis and recruitment team insight
  • Develop/suggest improvements to optimise campaigns, increasing lead generation volume and maximise media effectiveness
  • Foster the development of innovative marketing solutions tailored to brand/programme characteristics
  • Be the lead subject matter expert within the wider marketing team for all programmes in the portfolio
  • Coordinate campaigns with multiple internal departments to achieve organisational and marketing departmental objectives
  • Manage all necessary agency and third party supplier relationships to successfully plan and implement campaigns
  • Coordinate campaigns with specialist marketing staff, including international marketing managers and content producers
  • Ensure brand stewardship and maintain institutional reputation of the partner through brand and programme knowledge
  • Monitor marketing materials, messages and placements for quality and accuracy

Content planning and production

The Partnership Marketing Manager is responsible for creating, distributing, promoting and managing programme content for our partners in cooperation with our internal content marketing team. The position will need to create rich, compelling, innovative and integrated content that brings online learning to life. This role is also responsible for ensuring that all content created is in line with our partner’s brand standards. The Partnership Marketing Manager should have the ability to leverage content from numerous sources and repackage it as engaging and persuasive online marketing copy across several lead generation, conversion and retention stages.

  • Develop messaging aligned with targeted audiences, personas and the student journey
  • Collate, develop, manage, distribute and promote a cohesive and high-quality suite of on and off-line content to generate an increased volume of quality leads, and to drive awareness, engagement and brand preference across various marketing vehicles including web, social media, events, print, and email
  • Ensure all content created follows the overall brand strategy through consistent messaging and design
  • Create engaging content across all key content types, this includes copywriting, video production and the creation of design assets such as info graphics
  • Create and manage a content development plan based on the partner’s style guidelines, standards and requirements:
  • Has to include guidelines for social media, CRM and media rich content
  • Has to include the content requirements for all marketing campaigns
  • Has to include content needs of other internal departments
  • Facilitate data collection and content generation by liaising with internal teams, partner organisations, stakeholders and other organisations in order to maximise reach and influence
  • Maintain and develop a central content database accurately inputting fresh content as necessary

Client account management

  • Act as first point-of-call for partners on all marketing issues
  • Provide regular reporting and updates to partners
  • Lead the creation and preparation of files, reports and documents for in-depth partner meeting/summits
  • Lead the development of marketing plans and presentations for new and existing external stakeholders
  • Lead on regular communication with partners
  • Act as the marketing subject matter expert for all partner interactions
  • Act as a conduit, coordinator and communications lead for all content marketing across the partner and internal departments

Research management

  • Coordinate the collection, analysis and reporting of/on market and competitor information that can be utilized effectively for marketing purpose
  • Coordinate customer insight and segmentation


Qualifications and Experience

  • An undergraduate degree in marketing, or other professional marketing qualification
  • Extensive and demonstrable experience in marketing, including experience in account management and campaign planning
  • Higher education and student recruitment marketing experience desirable, but not essential

Good working knowledge of online marketing, including paid digital, SEO, social media, CRM and content marketing

  • Good working knowledge of different online reporting tools as well as CRM and CMS systems
  • Proficient in MS Office, with a special emphasis on Excel, PowerPoint and Word
  • Outstanding project/time management and communication (verbal and written) skills
  • Ability to engage in productive innovation development, bringing new solutions to challenges
  • Ability to analyse and work with numbers (analytics, budgets), particularly as it relates to direct response reporting and analysis
  • Ability to engage in strategic/account planning and develop and apply in-depth product knowledge
  • Eagerness to learn, willingness to develop, desire to support team, department and organizational development
  • Strong team player with excellent and proven inter-personnel skills
  • Willing to work extended hours when required
  • Ability to anticipate and provide prompt resolution on issues
  • Ability to operate in fast-pace environment and manage a number of campaigns simultaneously
  • Proactive, solutions oriented and focused on business objectives
  • Focused on quality and delivery of results
  • Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders
  • High attention to detail and administration
  • Excellent presentation skills
  • Strong relationship building skills, ability to develop strong cross-functional working relationships
  • High level of professional business acumen

Primary Location: GB-GB-Manchester

Work Locations: GB-Manchester-The Lighthouse The Lighthouse 14 The Quays Salford Quays Manchester M50 3BF

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 27, 2018

Job Unposting: Jul 25, 2018

Schedule: Full-time Regular

Req ID: 1809602

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled