PR Manager

Reference
VAC-29016
Contract Type
Permanent
Sector
Creative & Design, Digital, Events, Marketing & Public Relations
Location
London
Salary
£35,000 per annum
Expiry Date
12/10/2021
To plan and execute strategic PR campaigns for GWR publishing titles as well as general GWR brand awareness to encompass high profile media partnerships as directed. Responsibilities include planning, brainstorming, PR project management.

Job Description

  • Plan and produce UK PR campaigns for year-round publishing and brand campaigns using in-depth knowledge of GWR audiences and insights made available by the marketing team, plan and execute elements within wider GWR brand and publishing campaigns as directed by Senior PR Manager.
  • Take ownership in identifying new opportunities by way of implementing and executing brand building activity with media partners, influencers and suitable events that match GWR’s brand and publishing strategy.
  • Work collaboratively with external and internal stakeholders to produce PR adjudications and other PR content designed to generate positive publicity and brand awareness.
  • Prepare and write press materials, adhere to brand guidelines, devise call sheets, brief staff members and take the lead on relevant initiatives.
  • Make best use of assets provided by the editorial team as well as commission and proactively create new assets.
  • Day to day management of EMEA APAC book licensee PR teams during key selling period in close liaison with Head of International Sales and Marketing Manager. Ensuring PR plans of licensees are delivering against agreed objectives.
  • Present plans and results to wider Publishing team, GWR leadership and GWR London HQ.
  • Identify and execute brand building activity with media partners, influencers and suitable events that in alignment with the Global Brand Strategy.
  • Assist the PR team and help deliver departmental objectives throughout the year on internal projects as well as consumer facing campaign touch points
  • Ensure EMEA APAC Press Office function is responsive, accurate and proactive as well as reactive, via the management of the PR Executive

 

Guinness World Records is committed to creating a diverse environment and is proud to be an equal opportunity employer. We are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

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