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Product Marketing Manager

Reference
1807580
Contract Type
Permanent
Sector
Education, Media & Communications
Location
Glenview, IL, 60026, USA
Expiry Date
24/05/2018
Product Marketing Manager Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons,...

Job Description

Product Marketing Manager

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

The Marketing Manager may report to either the Director of Marketing or the Manager Marketing depending on assigned product line(s). The Marketing Manager is responsible for coordinating and managing marketing activities for assigned product lines. The primary responsibility of the Marketing Manager is to develop and execute Marketing Plans for his/her product lines. In this regard, the Marketing Manager will be responsible for developing a variety of sales support tools, including product presentations and training, in a fast and accurate manner. In addition, the Marketing Manager will be responsible for developing customer-facing product information, including web pages, catalog descriptions, and product brochures in a manner that optimizes product strengths and competitive advantages.

The Marketing Manager will work closely with the Integrated Marketing Services team in the creation of the internal and external marketing communications deliverables mentioned above, and will also work closely with the Sales organization in the development of sales support materials. The Marketing Manager will also work with the Events team in planning and supporting relevant conferences.

The Marketing Manager will be responsible for working within assigned project budgets. They will also have or share product line revenue responsibility - depending on the product area, as well as assigned product(s).

PRIMARY RESPONSIBILITIES:

  • Developing marketing plans to support assigned product lines that maximize revenue.
  • Developing Sales Support materials that effectively deliver the product message.
  • Executing the tactics and programs identified in the Marketing Plan, including web page creation, product brochures, DRM campaigns, product presentations, marketing research, etc.
  • Participating in tradeshow and events planning to optimize product messaging at such events.

Qualifications

  • Bachelor’s degree in related field required.
  • 3-5 years work experience as a Marketing Specialist or equivalent preferred
  • Experience in educational publishing preferred.
  • Strong track record of working on cross-functional teams required.
  • Demonstrated ability to effectively manage projects required.
  • Strong verbal and written communication skills required.
  • Good time management skills and organizational skills required.
  • Experience in online marketing techniques required, including email, social media, product demos (such as Brainshark or Camtasia).

This position is not considered a specialty occupation, and therefore does not qualify for H1B or Green Card sponsorship

#LI-2KM

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-IL-Glenview

Other Locations US-RE-Remote

Work Locations: US-IL-Glenview-1900 E. Lake 1900 East Lake Avenue Glenview 60025

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: May 15, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1807580

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.