Sales and Marketing Manager
This role sits within the Empowerment Team at Stonewall and is responsible for the sales and marketing of our learning and development offer.
Stonewall’s learning and development offer is a crucial way that we empower LGBTQ+ people and their allies to play their part in transforming our society into one where all LGBTQ+ people can reach their potential. As a charity, now more than ever, stable and sustainable income generation is critical in allowing us to continue our work fighting for a more equal world for LGBTQ+ people.
If you want to use your income generation experience to create a more equal society we’d like to hear from you.
Job Title: Sales and Marketing Manager
Location: London Office (remote working during current restrictions)
The Empowerment Team at Stonewall run a range of personal and professional development programmes . We're split across three areas. The development team designs and writes our content. The delivery team put the logistics in place to make our work happen. And you'll be the founding member of the partnerships team, which secures the funding for us to deliver and grow. We all pitch in on cross-team projects and as facilitators for programmes.
Provides LGBT+ people and their allies with the knowledge, networks and confidence to create a more equal society.
Forms a core part of our successful Diversity Champions programme for employers
Is a key source of income, enabling us to deliver our policy, research and community engagement work.
We’re looking for someone who can do three things:
Blend sales and marketing to make the most of existing audiences and attract new clients.
As a membership organisation our clients have relationships with their Client Account Manager. It’ll be your role to create the processes that support the Workplace and Fundraising Teams to market to our existing audiences in their learning and development.
Empowerment also reaches beyond our workplace membership. We use digital marketing to bring in new clients and to support sales for larger events. In this role you will lead on our digital marketing strategy, as we work alongside the comms team to deliver and evaluate marketing that works with Stonewall's other content.
Finally, the demand for our bespoke training work continues to grow. You'll be at the forefront of prospecting and pitching to new high-value clients and supporting them to engage with our products.
Centre the most marginalised because it's not just about numbers. Our marketing activities must support our strategic goals.
In Empowerment that means our work centres the most marginalised in our community. This includes People of Colour, trans people, bi people and disabled people. It's critical that you're able to use marketing to increase representation among attendees. And that you can confidently engage organisations in investing in identity specific training.
It’s also crucial that you take active steps to ensure our marketing and sales activity is accessible.
Stabilise and grow our income to support our wider work. Stable and scalable income from learning and development is crucial especially in the current climate. It’s what enables us to protect our hard-won rights, support young people and campaign for change. We’re also well known as a leader in our field for providing high quality work and we want to tell that story.
A key element of this role is about hitting ambitious income targets. It’s also about maximising revenue generation by working collaboratively across the organisation.
We’re looking for someone commercially minded who can help us develop the systems and processes that mean we can capitalise on every opportunity.
The Recruitment Process
At Stonewall we're all about hiring on potential. You'll need a strong understanding of income generation in this role but we're not expecting you to know everything from day one. If we make an offer, we'll work with you to set an achievable development plan that helps you grow in the role.
In your application, we'd like to hear about all the skills you'd bring to this role. It doesn't matter whether those skills were self or professionally taught. Or if you gained them through paid or voluntary experience. We’re also interested to hear about skills gained in other income generation specialisms such as fundraising or communications.
As much as we want to know about skills and experience, we also want to know about how you approach your work. What are the behaviours you'd bring to the role and how do these align with our goals as an organisation?
Above everything, we value a commitment to learning and to sharing our skills. We always appreciate people telling us what they don't know and how they'd plan to learn.
In line with Stonewall’s commitments to race equity and trans inclusion, we are particularly seeking applicants from People of Colour/ BAME people and/or trans people. Stonewall is committed to creating an inclusive environment for all marginalised staff. We have network groups that will provide you with peer support and a safe space as well as comprehensive training for those who do not share your identity.
We’d like to hear more about both what you’ve done and how you’ve done it. To apply for this role please send us a copy of your CV as well as your answers to the four questions outlined in the application form. Where you don’t have direct experience, please do tell us about both transferrable skills and how you would develop your skills in this role.
Applications will close at 11.59pm on 16 April. Interviews will take place over Zoom during the week commencing 26 April.
If you have a disability and would prefer to apply in a different format or would like us to make reasonable adjustments to enable you to apply or attend any interview, please let us know.