Senior Direct Marketing Analyst
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus, delivering online learning to over 400,000 students in the U.S. and 48 countries. The group, also known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.
The Sr Analyst, CRM and Campaign Analytics will report to the Director of Analytics and will be responsible for reporting, analyzing and optimizing the performance of targeted campaigns and CRM initiatives through the development of data driven insights. The Sr Analyst will partner cross-functionally to develop measurement plans by understanding program goals and strategies. This person should love thinking about the data needed to identify and measure customer journeys, segment audiences and campaigns - while working with email, customer and web traffic data to craft stories and make recommendations to the marketing team. Additionally, you have a demonstrated ability to translate business needs to the available data and can access through the use of tools such as SAS/SQL, Knime or R.
Our organization is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions, after a specified period of time, and based on performance. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to achieve that. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.
The following will be provided to you by the company as a full-time employee:
The following will need to be provided by you, as the employee, when working from home:
Additionally, the ideal candidate will possess the following attributes:
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-MD-Columbia
Organization: North America Connections
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: May 15, 2018
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1807626
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled