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Senior Direct Marketing Analyst

Contract Type
Education, Media & Communications
Columbia, MD, 21045, USA
Expiry Date
Senior Direct Marketing Analyst Description At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop le...

Job Description

Senior Direct Marketing Analyst


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus, delivering online learning to over 400,000 students in the U.S. and 48 countries. The group, also known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

Position Summary:

The Sr Analyst, CRM and Campaign Analytics will report to the Director of Analytics and will be responsible for reporting, analyzing and optimizing the performance of targeted campaigns and CRM initiatives through the development of data driven insights. The Sr Analyst will partner cross-functionally to develop measurement plans by understanding program goals and strategies. This person should love thinking about the data needed to identify and measure customer journeys, segment audiences and campaigns - while working with email, customer and web traffic data to craft stories and make recommendations to the marketing team. Additionally, you have a demonstrated ability to translate business needs to the available data and can access through the use of tools such as SAS/SQL, Knime or R.

Our organization is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions, after a specified period of time, and based on performance. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to achieve that. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

The following will be provided to you by the company as a full-time employee:

  • Laptop
  • Headset

The following will need to be provided by you, as the employee, when working from home:

  • Dedicated workspace/home office
  • 2nd monitor
  • Mouse
  • Keyboard


  • Partner with Marketing to define campaign KPIs and develop weekly/monthly performance dashboards for weekly business review with team.
  • Proactively monitor and analyze program and segment performance and provide recommendations for current and future program optimizations.
  • Understand the POBL CRM database, campaign processes and structures to maximize speed to insight and ensure data integrity.
  • Partner with stakeholders to evolve the CRM program via predictive models, longitudinal contact strategy test, personalization and advanced segmentation.
  • Build and maintain productive and trusting relationships with teammates to ensure CRM programs are designed and implemented collaboratively across the organization.
  • Apply best practices in the area of lifecycle segmentation, program design and measurement in support of marketing strategy, program development and execution.
  • Identify and recommend opportunities to increase our ‘speed to insight’ via streamlining data access, reporting, analysis and program activation.

Additionally, the ideal candidate will possess the following attributes:

  • Passionate about data and online marketing, with an ability to assess, formulate and deliver data driven marketing solutions
  • Positive, enthusiastic, team player, professional, well organized, self-starter, solutions oriented, serious commitment to hard work and excellence with a sense of humor.
  • Able to see the big picture while paying attention to the smallest details.
  • Able to multi-task and deliver under tight deadlines.
  • Proven ability to influence cross-functional teams without formal authority.
  • Excellent management and presentation skills.


  • 3-5 years of experience in CRM, email, direct marketing and campaign analysis - preferably, in a direct to consumer environment.
  • Demonstrated experience manipulating and merging large transactional databases with SAS/SQL, Knime, R etc.
  • Ability to review and interpret program metrics, draw conclusions and recommend immediate action.
  • Strong history of making confident decisions and influencing key stakeholders across the organization
  • Demonstrated ability to analyze situations, derive consumer insights, identify market trends and translate into actionable marketing strategies
  • “Tell a good story” – translate the empirical learnings into a compelling story geared toward action and impact
  • Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity
  • Experience using a CRM system (Salesforce preferred), and web analytic platform such as Google Analytics, Adobe preferable, but not necessary.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-MD-Columbia

Job: Marketing

Organization: North America Connections

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: May 15, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1807626

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled