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Senior Manager, Digital Marketing

Reference
1807850
Contract Type
Permanent
Sector
Education, Media & Communications
Location
North York, ON, M2N 2L7, CAN
Expiry Date
22/07/2018
Senior Manager, Digital Marketing Description Pearson is on a mission to help people make progress in their lives through learning. We are moving that mission forward by keeping up with the top issues in education today and constant...

Job Description

Senior Manager, Digital Marketing

Description

Pearson is on a mission to help people make progress in their lives through learning. We are moving that mission forward by keeping up with the top issues in education today and constantly embracing, testing, and innovating new technologies that adapt to our ever-changing lifestyles. As Pearson is currently experiencing ongoing rapid growth and expansion in our Online ProgramManagement division, we are looking for talented, driven, focused candidates who can exhibit a positive, can-do attitude as well as approach their work with vigor and determination.

Reporting to the Director of Marketing, the Senior Manager, Digital Marketing is responsible for providing marketing services for prospective and existing Academic Partners. The Senior Manager, Digital Marketing may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design & deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management.The Senior Manager, Digital Marketing utilizes strong marketing and communications skills & services to optimize partner relationships to exceed results. The Senior Manager, Digital Marketing may be allocated to focus on a particular component of the marketing life cycle and/or service. This is management level position which requires expert knowledge and the ability to work independently.

Summary:

  • Provides Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empower us to exceed our objectives.
  • Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions.
  • Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
  • Manages communications projects for various components of the marketing life cycle or services.
  • Helps to develop, execute and/or provide service management of marketing objectives.
  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
  • Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
  • Creates buy in from multiple constituents in a collaborative cross-functional environment.
  • Hires, coaches and develops high-performing teams.

Qualifications

  • 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience.
  • Minimum of 5 years’ experience in marketing, account management or a related field and directing account managers who are responsible for:
  • Experience analyzing and developing marketing content, communications and visual strategies that support the brand.
  • Experience working within and maintaining client identity standards across channels.
  • Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc.
  • Coordinating the development & deployment of marketing collateral.
  • Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.
  • Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns.

Pearson Canada is committed to providing accommodation for persons with disabilities. If you require accommodation, we will work with you to meet your needs.

Primary Location: CA-ON-North York

Work Locations: CA-Toronto-105 Gordon Baker 105 Gordon Baker Rd North York M2H 3P8

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 29, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1807850

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled