Senior Manager, Marketing strategy and planning
We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.
Global Corporate Affairs communicates Pearson's unique position as the world's learning company, while building strong and enduring relationships with our key stakeholders around the world. We focus on helping to strengthen our reputation with policymakers, influencers, the general public, and our employees. We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency. Collectively, our work is anchored in building a strong global Pearson brand with learner and purpose at its heart.
We are looking for an experienced marketing strategist and a planner to take on the role as Senior Manager, Marketing strategy and planning and look after key aspects of global marketing and planning in order to bring the Pearson brand to life via experiences that drive awareness, increased adoption and loyalty with the intent of forming long-term emotional connections—for both internal and external audiences.
The Senior Manager, Marketing strategy and planning will work to deliver brand and marketing strategy programs and a global marketing planning process that engages audiences; he or she will use these insights to develop and activate programs that effectively promote the Pearson brand, produce actionable data, improve perceptions, and increase speed to desired actions. These programs are an essential part of the brand strategy and deliver on Pearson’s ambition to position itself as a curator and enabler of employability experiences and outcomes. The successful candidate will also partner closely with others, including regional marketing, product marketing, product design (ux) global and local campaign management, and global research and insights, in order to effectively craft, deploy and measure the success of brand activation programs and content.
Reporting to the Director of Global Campaigns, Content and Creative you will be part of a team helping to shape and deliver the overall Pearson brand strategy, while building the global brand community and culture to identify and scale best-practice. Collaboration, partnership and active stakeholder management with a service leadership approach is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for impact, effectiveness and efficiency is key.
Design and deliver key brand programs ranging from content strategy to marketing strategy for product innovations .
Develop comprehensive and efficient action plans for brand program rollout and measurement in markets
Gather insights from audiences and relevant audience personas and map them to user journeys identifying key opportunities to influence and infuse the brand into touchpoints.
Identify common marketing challenges across the markets and create briefs and plans that are fit-for-purpose
Work closely with Global Product, local marketing teams, corporate communications, internal communications to ensure that all individual efforts are being looked at as a whole and through the lens of the audience’s brand experience and make recommendations for improvement.
Supports the deployment of assets, content and campaigns by demonstrating the connection to audience experience and promoting the journeys internally to illustrate progress towards the ambition of being experience-led.
Consider and recommend most relevant brand activation measures to meet strategic objectives and deliver strong ROI (such as generating trial or sign-up, awareness, engagement brand switching and brand loyalty)
Develop and scale best practice processes and tools to improve impact, effectiveness and efficiency of global marketing investment
Evaluates real-time and post-program performance as necessary by coordinating with finance and research & insights, and develop reports to share progress and accomplishments.
In collaboration with creative specialists supports markets, businesses and products with the implementation of content and marketing best practices.
Identifies relevant strategic partners for brand activation collaborations.
Works with relevant teams to create buy-in for global campaigns and content across the internal and external stakeholders, including presentation development and workshops or training sessions.
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Extensive experience in a brand implementation or activation role
Strong understanding of consumer brand marketing and a passion for challenger brands
Strong project management skills
Strong work ethic and willingness to learn
Excellent team and leadership skills with experience in managing small teams of marketing strategists
Agency experience a plus
Degree (or equivalent) preferred
Communication- You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.
Interpersonal and relationship-building skills– You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels.
Analytical Skill and Learning Agility– Business driven, proactive and with an entrepreneur mentality. You take a systematic, structured view of situations, while staying focused on the big picture. You drive new ideas and comfortable exploring areas where there are no right answers.
Global Perspective– You have significant experience operating in a global environment and are able to demonstrate international cultural agility.
Deliver Results– Customer-, target- and result-oriented; You have a track record of achievement, translating complex strategies into actionable plans.
Time Management- Excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions.
Change management– You have an open mindset towards, embraces and continuously initiate and implement change.
Judgment and problem-solving skills– You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors and considerations whilst always maintaining the integrity of the core values and business strategy.
Organized- ability to manage time, resources, projects and deliverables effectively amongst competing priorities.
Brave- Resilient – operating under pressure and tight deadlines
Accountable– Integrity- sets clear expectations and delivers what is promised
Decent– Does the right thing - represents Pearson’s values and promotes the company’s mission in day-to-day behavior, and is a trusted confidant to colleagues and external partners
Imaginative– Innovative – is solutions-orientated and unafraid to try new things, and uses insights to tell Pearson’s story in a compelling and simple fashion suited to the relevant audiences
OTHER RELEVANT INFORMATION
This position description is indicative of the range of job requirements.
The job comprises other duties as required.
It is the responsibility of all employees to ensure they behave in a way that is consistent with the company’s Code of Conduct and its policies and procedures.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply
Primary Location: GB-GB-London
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Organization: Global Corporate Affairs & Marketing
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Feb 13, 2019
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1901362
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.