Senior Market Research Analyst
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Sr. Research Analyst responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.
Responsibilities are applicable based on the position focus/channel
>oExperience with various analytics platforms such as; SAS, Google Analytics, SPSS,
>oExperience with utilizing various research methods and statistical sampling
>oExperience with analyzing consumer behavior, market dynamics such as opportunities and threats.
>oExperience developing and implementing research strategies
>oExperience with survey software such as Survey Monkey, Qualtrics, and or Confirmit
>oExperience managing out-sourced vendors
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-FL-Orlando
Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835
Organization: North America
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jul 17, 2017
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1710169