Senior Marketing Analyst
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
About the BI Team
The UK BI team supports the Pearson education business by delivering data in the form of reports and analytics. The BI team is also responsible for supporting the Marketing function in setting up and evaluating marketing campaigns, as well as general analytical support. This is a fantastic role for a marketing data specialist who is looking to take the lead on delivering and developing business-critical data acquisition, maintenance and campaigning processes. The ideal candidate will be passionate about delivering high-quality data services to their Marketing colleagues and motivated by seeing their work get results for colleagues, customers and learners.
Embedded within the marketing team the role will be the primary owner of marketing data and hence will provide direct support to the Pearson marketing function, providing the data that powers commercial campaign. It is an exciting opportunity suited for an ambitious marketing data analyst keen to progress into higher management
The marketing function is transitioning from legacy platforms to new platforms operating globally. This role will play a key part on advising stakeholders on business requirements and how best to ensure data structure are sufficiently robust to support effective monitoring. Building on this the role will take a lead, supported by colleagues, on assessing marketing performance.
Key activities include
Primary Location: GB-GB-London
Work Locations: GB-London-190 High Holborn 190 High Holborn London WC1V 7BH
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Sep 14, 2017
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1711561