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Senior Marketing Manager

Reference
1903963
Contract Type
Permanent
Sector
Education, Media & Communications
Location
London, GBR
Expiry Date
23/04/2019
Senior Marketing Manager Description Division: Online Programme Management Location: 8 0 Strand, London or Harlow Office. Travel to Pearson sites & Universities required. Reports into: Head of Marketing A...

Job Description

Senior Marketing Manager

Description

Division: Online Programme Management

Location: 8 0 Strand, London or Harlow Office. Travel to Pearson sites & Universities required.

Reports into: Head of Marketing

About Pearson

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Why join the Online Programme Management Marketing team?

This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with leading UK universities across the country, the OPM teams provide online learning services including marketing, student recruitment, course content development, training and ongoing student support. As a start up hungry unitevery member of our team responds positively to breaking new ground, and are willing to challenge current practice and to be challenged themselves.

We are a new and dynamic Marketing team, often exploring new angles to stay at the forefront of Higher Education marketing. We are looking for people who are willing to learn and keen to challenge themselves. We offer a very supportive environment, with dedicated colleagues and a good team spirit all working towards the same goal.

About the job

The Senior Marketing Manager is a strategic and analytical role, with the responsibility of overseeing the marketing performance of two or more University partnerships. Working alongside Partnership Marketing Managers, who are accountable for the day to day planning and execution of marketing activities, you will ensure that effective, multichannel marketing plans, budget allocation and phasing are in place in order to deliver on annual performance targets and return on investment.

As the Senior Marketing Manager, you will work in a matrix structure across a number of internal functions including research, recruitment, student services and academic partnerships.

Key Responsibilities:

  • Lead the marketing strategy for the assigned partnership alongside the respective Partnership Marketing Managers to ensure an annual marketing plan is developed to deliver on business targets and different campaign objectives.
  • Oversee the efficiency and effectiveness in external agency deployment (briefing process, SLAs, quality and timeliness of output, performance management etc.)
  • Ensure all budget allocation drives ROI and the campaign expenditures are tracked and reported.
  • Work with Partnership Marketing Managers and relevant marketing agencies to troubleshoot and optimise underperforming programmes in a timely manner.
  • Stakeholder relationship management with internal teams, external agencies and university partners.
  • Develop a high performing and motivated team in working environment built on trust and accountability.
  • Champion innovation and best practice - continuously seek opportunities to improve the way we market our programmes, serve our customers, improve ROI and streamline internal processes.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Qualifications

What we are looking for in you

  • Strong demonstrable experience in marketing, including experience in marketing strategy development and growth campaign management
  • Proven experience in planning multichannel marketing campaign, including paid advertising, SEO, social media marketing, email marketing, content marketing, web development / management and offline marketing activities.
  • Proven experience in marketing performance analysis and reporting
  • Good working knowledge of a variety of online reporting tools, eCRM platforms as well as CMS highly desirable but not essential.
  • Experience in people management (Direct or indirect)
  • Proven experience in budget management
  • Education and student recruitment marketing experience desirable, but not essential
  • Enjoys working in a fast-paced environment and remains calm under pressure

More great things about working at Pearson:

We know you’ll work hard so we give a lot back with some of the best benefits in the business. There are a range of options and benefits, too many to list here, but when you join you can expect:

  • a starting holiday of 25 days increasing to 30, with options to flex up or down
  • an annual incentive plan based on company and individual performance
  • generous pension scheme - contributions are double matched by Pearson
  • stock purchase options
  • health plans, and an employee assistance programme for you and your family, to help balance work, family and personal life including flexible working, dental plans, childcare vouchers, cycle to work scheme and season ticket loans.

If we sound like a good match for you, or maybe for a friend, we’d love to receive an application. Find out more about how learning makes us, at www.pearson.com.

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Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 8, 2019

Job Unposting: Apr 28, 2019

Schedule: Full-time Regular

Req ID: 1903963

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.