Sr. Digital Marketing Specialist
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.
. Position Summary *:*
Working from our office in Columbia, MD, the Senior Demand Generation Analyst with work with the marketing team to manage effective lead nurture programs to acquire new families across all lines of business at Pearson Online and Blended Learning. The person in this position experience across email marketing, content marketing and paid social channels. In addition, the Senior Demand Generation Analyst should have a proven track record working with cross-functional teams and internal and external marketing resources, managing multiple projects simultaneously, and analyzing and reporting on performance. This key team member should be a high energy, self-starter with excellent interpersonal and written communication skills and the ability to impact performance across the entire marketing funnel.
Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.
The following equipment will be provided to you by the company as a full-time employee:
The following equipment will need to be provided by you, as the employee, when working from home:
Primary Responsibilities *:*
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-MD-Columbia
Work Locations: US-MD-Columbia-Grantchester Merriweather 10960 Grantchester Way Two Merriweather Columbia 21044
Organization: North America Connections
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: May 14, 2018
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1806992
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled