The Data Analysis Analyst is responsible for maintaining and implementing sound data collection and strategy forour organization's services. This role includes heavy technical knowledge in implementing Google Tag Manager,gathering insights from Google Analytics and other analytics platforms as well as knowledge of the marketing lifecycle and common marketing channels.
Responsibilities are applicable based on the position focus/channel:
> Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
Collects and analyzes data on established and prospective customers, competitors, and marketingchannels/sources.
Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends,and investment levels.
Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in aneffort to continually improve results.
Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or shesupports.
Provides insights which facilitate the development of plans for partner promotion
Executes against partner marketing plans to deliver results that exceed defined objectives
Provides World Class Marketing Client Service Management by creating synergies with our internal teams &Academic Partners which empower us to exceed our objectives.
Creates buy-in from multiple constituents in a collaborative crossfunctional environment
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination ofexperience and education
Minimum of 3 years’ experience serving in a data analyst capacity in marketing, finance, mathematics etc.
Experience using Google Analytics, Google Tag Manager, and implementing scripts
Experience with utilizing and working with various data visualization tools
Experience with various media api platforms such as Google Analytics/Adwords, Facebook, Linkedin etc
Experience with design and development of reporting tools and
Experience developing various forecasting and analytical models utilizing tools such as Excel
Experience managing out-sourced vendors
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-FL-Orlando
Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835
Organization: North America
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jul 24, 2017
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1711961