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Web Analyst

Reference
1711961
Contract Type
Permanent
Sector
Education, Media & Communications
Location
Orlando, FL, 32806, USA
Expiry Date
28/04/2018
Web Analyst Description The Data Analysis Analyst is responsible for maintaining and implementing sound data collection and strategy forour organization's services. This role includes heavy technical knowledge in implementing Google...

Job Description

Web Analyst

Description

The Data Analysis Analyst is responsible for maintaining and implementing sound data collection and strategy forour organization's services. This role includes heavy technical knowledge in implementing Google Tag Manager,gathering insights from Google Analytics and other analytics platforms as well as knowledge of the marketing lifecycle and common marketing channels.

Responsibilities are applicable based on the position focus/channel:

> Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

 Collects and analyzes data on established and prospective customers, competitors, and marketingchannels/sources.

 Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends,and investment levels.

 Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in aneffort to continually improve results.

 Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or shesupports.

 Provides insights which facilitate the development of plans for partner promotion

 Executes against partner marketing plans to deliver results that exceed defined objectives

 Provides World Class Marketing Client Service Management by creating synergies with our internal teams &Academic Partners which empower us to exceed our objectives.

 Creates buy-in from multiple constituents in a collaborative crossfunctional environment

Qualifications

4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination ofexperience and education

 Minimum of 3 years’ experience serving in a data analyst capacity in marketing, finance, mathematics etc.

 Experience using Google Analytics, Google Tag Manager, and implementing scripts

 Experience with utilizing and working with various data visualization tools

 Experience with various media api platforms such as Google Analytics/Adwords, Facebook, Linkedin etc

 Experience with design and development of reporting tools and

 Experience developing various forecasting and analytical models utilizing tools such as Excel

 Experience managing out-sourced vendors

#LI-AF1 #OPM #Orlando

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Feb 28, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1711961

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.