Web Analytics Lead
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.
Pearson’s Global Digital Channels and Experience team is looking for a Web Analytics Lead who will be accountable for the tracking capabilities of our flagship web domains and global ecommerce stores. You will be implementing tags, events and ecommerce tracking and will be driving requirements, roadmaps, backlogs and reporting. We need a Google Marketing Platform expert with experience in implementing ecommerce tracking and an ability to think strategically, obsess about the details and implement with speed.
Collaboration, partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key.
Be theglobal marketing leadfor web analytics.
Increase our analytics capabilitiesincluding website tagging, funnels, forms, enhanced ecommerce, personalisation and predictive buying behaviour.
Define company-wide metricsand relevant data sources.
Collaborate with Sales, Marketing, Technology and Productto obtain and ensure that current tools meet the business needs, driving requirements, roadmaps and backlog where appropriate.
Own Web Analytics for our Digital centre of excellenceincluding guidance, training and building templates/frameworks for global use.
Monitor data and tag quality,proactivelycorrecting discrepancies ensuring accuracy.
Work closely with the leadership team tohelp shape our digital strategy, understanding business needs and objectives, create actionable analytics plans.
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Must Have Attributes :
Google 360 suite / marketing platform expert- Analytics, Tag Manager, Data Studio & Optimize, including Big Query.
Ideas driven- You have the capacity to be open to new ideas and comfortable exploring areas where there are no right answers.
Google qualifications/certifications- or equivalent Degree.
Demonstrable proficiency in statistics- forecasting and forecasting methods with an understanding of their financial and operational impacts.
Data Visualisation expert- You can articulate complex data visually, enhancing the value of the insights.
CRM familiarity- Salesforce, Marketing Cloud, Pardot, Marketo & Oracle.
SQL knowledge- Limited or professional working proficiency.
Familiarity withAgile working methodologies.
– You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors whilst always maintaining the integrity of the core values and business strategy.#LI-RK1
Primary Location: GB-Greater London
Other Locations US-NJ-Hoboken
Work Locations: US-NJ-Hoboken-221 River 221 River Street Hoboken 07030
Organization: Global Corporate Affairs & Marketing
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Dec 5, 2018
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1816012
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.