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Web Analytics & Ecommerce Optimisation Lead

Contract Type
Education, Media & Communications
Greater London, GBR
Expiry Date
Web Analytics & Ecommerce Optimisation Lead Description Position Title: Web Analytics & Ecommerce Optimisation Lead Career Framework: D Department: Global Corporate Affairs & Marketing ...

Job Description

Web Analytics & Ecommerce Optimisation Lead


Position Title:

Web Analytics & Ecommerce Optimisation Lead

Career Framework:



Global Corporate Affairs & Marketing

Reports to (title):

Director: Data & Analytics


London (UK) or Hoboken (US)

Position Purpose:

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

Pearson’s Global Digital Channels and Experience team is looking for a Web & Ecommerce Analytics Lead who will be accountable for the tracking capabilities of our flagship web domains and global ecommerce stores. You will be implementing tags, events and ecommerce tracking and will be driving requirements, roadmaps, backlogs and reporting. We need a Google Marketing Platform expert with experience in implementing ecommerce tracking and an ability to think strategically, obsess about the details and implement with speed.

Collaboration, partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities:

Be theglobal marketing leadfor web and ecommerce measurement capabilities.

Increase our analytics capabilitiesincluding website tagging, funnels, forms, enhanced ecommerce, personalisation and predictive buying behaviour.

Define company-wide metricsand relevant data sources.

Collaborate with Sales, Marketing, Technology and Productto obtain and ensure that current tools meet the business needs, driving requirements, roadmaps and backlog where appropriate.

Own Web Analytics for our Digital centre of excellenceincluding guidance, training and building templates/frameworks for global use.

Monitor data and tag quality,proactivelycorrecting discrepancies ensuring accuracy.

Work closely with the leadership team tohelp shape our digital strategy, understanding business needs and objectives, create actionable analytics plans.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.


Must Have Attributes :

Google 360 suite / marketing platform expert- Analytics, Tag Manager & Optimize.

Extensive ecommerce experience- You have worked in commercial roles before with conversion rate accountability.

Javascript knowledge -Limited or professional working proficiency and the ability to use the data layer.

CRM familiarity- Salesforce & Marketing Cloud - and you have integrated those with web analytics data.

Ideas driven- You have the capacity to be open to new ideas and comfortable exploring areas where there are no right answers.

Google qualifications/certifications- or equivalent Degree.

Demonstrable proficiency in statistics- forecasting and forecasting methods with an understanding of their financial and operational impacts.

Desirable Attributes :

Data Visualisation- You can articulate complex data visually, enhancing the value of the insights.

SQL knowledge- Limited or professional working proficiency.

Familiarity withAgile working methodologies.

Familiarity withHybris.

Familiarity withAEM.

Personal Qualities:

  • Communication- You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.
  • Interpersonal and relationship-building skills– You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to team leadership.
  • Global Perspective and Learning Agility– You take a systematic, structured view of situations, while staying focused on the big picture.You have significant experience operating in a global environment and are able to demonstrate cultural agility.
  • Deliver Results– You have a track record of achievement, accountability and translating complex strategies into actionable plans.
  • Time Management -Excellent organizational skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions.
  • Judgement and problem-solving skills– You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors whilst always maintaining the integrity of the core values and business strategy.

Primary Location: GB-Greater London

Other Locations US-NJ-Hoboken

Work Locations: US-NJ-Hoboken-221 River 221 River Street Hoboken 07030

Job: Marketing

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Dec 5, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1816012

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.