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Web and SEO Manager

Reference
1902865
Contract Type
Permanent
Sector
Education, Media & Communications
Location
London, GBR
Expiry Date
24/03/2019
Web and SEO Manager Description About Pearson At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks int...

Job Description

Web and SEO Manager

Description

About Pearson

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small

About the team

The Online Programme Management (OPM) Unit

This is a great opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with universities across the country, the OPM teams provides online learning services including marketing, student recruitment, course content development, training and ongoing student support. Our operation can be described as a growing startup business unit, with the backing of abig corporate organisation.

About the job

We are looking for an innovative digital marketing expert who knows how to deliver a good web experience that effectively drives calls to action. This in-house expert will lead the development and execution of SEO strategies for our University partners’ online programmes, with the support of colleagues within the Marketing team, as well as digital marketing agencies. The successful candidate will have strong technical knowledge and experience in using SEO to drive ROI and meet marketing objectives such as brand awareness, lead generation and customer engagement. The Web and SEO Manager will also be a part of the strategic decision making process of new business evaluation and demand forecasting. As the Web and SEO expert in the team, it is crucial that the candidate is passionate about sharing their knowledge and contributing to a collaborative and high performing team culture. One of the most exciting factors of the role is the opportunity to work across different University brands and online programmes. Plenty of opportunity for a tenacious individual to test different tactics, learn from experience and optimise to drive better performance.

Web

  • Lead the web development and optimisation strategy, ensuring existing microsites and landing pages are optimised to deliver best in class customer experience
  • Lead the web content development, with the support of the Content Marketing team.
  • Create new landing environment or tools for effective lead generation
  • Ensure content on microsites and other web pages are search engine optimised
  • Ensure analytics tracking is setup effectively across all landing environment

SEO

  • Develop and deliver SEO strategy for all of OPM’s partner sites, with the support of Digital agencies
  • Perform ongoing keyword research and optimisation
  • Provide recommendations for paid advertising campaign
  • Research competitors’ SEO performance
  • Support demand forecast for new online programmes through search volume research and customer profiling
  • Report on the performance of all microsites and landing pages as well as provide insights on corrective actions.
  • Work alongside the Platform Manager to manage the relationship and day to day operations of the web and digital agency
  • Be the subject matter expert and support the training and development of the Marketing team
  • Support the Head of Marketing in the development and delivery of the Digital Marketing Strategy

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Qualifications

Skills and experience

  • Proficient in one or more content management systems
  • Proficient in keyword research tools
  • Proficient in Google Analytics and other web analytics tool
  • Proven experience in developing and executing SEO strategy
  • Proven experience in digital content development and delivery
  • Experience in web copywriting
  • In-depth knowledge user experience optimisation is highly desirable
  • Experience in building web analytics reporting dashboard is highly desirable
  • Basic working HTML knowledge is desirable
  • Experience in developing and executing integrated digital marketing campaign is desirable
  • Analytical with strong business acumen
  • Highly organised
  • Team player with great communication skills
  • Good presentation skills
  • A minimum of 3 years in a relevant role with proven hands on web and SEO experience.
#LI-KT1

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Mar 5, 2019

Job Unposting: Mar 19, 2019

Schedule: Full-time Regular

Req ID: 1902865

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.