Web and SEO Manager
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small
About the team
The Online Programme Management (OPM) Unit
This is a great opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with universities across the country, the OPM teams provides online learning services including marketing, student recruitment, course content development, training and ongoing student support. Our operation can be described as a growing startup business unit, with the backing of abig corporate organisation.
About the job
We are looking for an innovative digital marketing expert who knows how to deliver a good web experience that effectively drives calls to action. This in-house expert will lead the development and execution of SEO strategies for our University partners’ online programmes, with the support of colleagues within the Marketing team, as well as digital marketing agencies. The successful candidate will have strong technical knowledge and experience in using SEO to drive ROI and meet marketing objectives such as brand awareness, lead generation and customer engagement. The Web and SEO Manager will also be a part of the strategic decision making process of new business evaluation and demand forecasting. As the Web and SEO expert in the team, it is crucial that the candidate is passionate about sharing their knowledge and contributing to a collaborative and high performing team culture. One of the most exciting factors of the role is the opportunity to work across different University brands and online programmes. Plenty of opportunity for a tenacious individual to test different tactics, learn from experience and optimise to drive better performance.
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
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Skills and experience
Primary Location: GB-GB-London
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Mar 5, 2019
Job Unposting: Mar 19, 2019
Schedule: Full-time Regular
Req ID: 1902865
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.