Web and SEO Manager (Maternity Cover)
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small
About the team
The POLS (Pearson Online Learning Services) UK Business Unit
This is a great opportunity to be part of an innovative online learning service business unit within Pearson. Working in partnership with leading UK universities across the country, the Pearson Online Learning Services (POLS) UK teams aims to give learners around the world access to high quality education. We provide expert services including marketing, student recruitment, retention and student support to our partners. As a start up unit, every member of our team responds positively to breaking new ground, and are willing to challenge current practice and to be challenged themselves to achieve new heights and great performance.
About the job
We are looking for an innovative digital marketing expert who knows how to deliver a good web experience that effectively drives calls to action. This in-house expert will lead the development and execution of SEO strategies for our University partners’ online programmes, with the support of colleagues within the Marketing team, as well as digital marketing agencies. The successful candidate will have strong technical knowledge and experience in using SEO to drive ROI and meet marketing objectives such as brand awareness, lead generation and customer engagement.
The Web and SEO Manager will also be a part of the strategic decision making process of new business evaluation and demand forecasting. As the Web and SEO expert in the team, it is crucial that the candidate is passionate about sharing their knowledge and contributing to a collaborative and high performing team culture. One of the most exciting factors of the role is the opportunity to work across different University brands and online programmes. Plenty of opportunity for a tenacious individual to test different tactics, learn from experience and optimise to drive better performance.
This role will be reporting into the Head of Marketing with line management responsibilities for a Web Developer.
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Skills and experience
Please note: This is a remote working role required to work from home until further notice.
Primary Location: GB-GB-London
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Sep 10, 2020
Job Unposting: Oct 4, 2020
Schedule: Full-time Temporary
Req ID: 2008481
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.