Volunteer Head of Marketing (Leadership Team)

Job Description

This is a senior volunteer leadership role responsible for developing and delivering Pride in London’s marketing strategy, protecting and strengthening our brand and ensuring that our campaigns reflect the diversity, experiences and priorities of LGBTQIA+ communities.

Working closely with the CEO, Head of Communications, Head of Community Engagement, Partnerships Team, Events Team and other volunteer leaders, you will turn Pride in London’s strategy and purpose into clear, compelling and inclusive campaigns that reach and engage our communities, audiences, partners and allies.

Our marketing must be community-informed, insight-led and grounded in Pride in London’s values of visibility, unity and equality. You will ensure that our work recognises Pride as both a celebration and a protest and that the voices and experiences of LGBTQIA+ communities remain central to how our brand is presented.

You will lead Pride in London’s volunteer marketing team and coordinate external creative agencies, designers, researchers and other suppliers where required. You will also establish clear objectives and measures so that we can understand the reach, engagement and impact of our marketing activity.

This role requires someone who can combine strategic thinking and creative ambition with the practical ability to turn ideas into well-planned, inclusive and effective campaigns. 

This volunteer role requires a regular commitment of approximately 6–8 hours each week. We will work with the successful candidate to agree a working pattern that is manageable alongside their other commitments.

Key responsibilities

• Marketing strategy and leadership

• Campaign development and delivery

• Brand strategy and governance

• Community-informed and inclusive marketing

• Audience insight and research

• Digital and content marketing

• Events and programme marketing

• Partner and sponsor activations

• Supplier and agency management

• Performance, evaluation and reporting

• Budget and resource management

• Team leadership and collaboration

What you will gain from volunteering with Pride in London

• A welcoming and supportive induction.
• Access to relevant learning and development opportunities.
• The opportunity to use your expertise in support of LGBTQIA+ communities.
• Meaningful senior-level experience within a high-profile, purpose-led organisation.
• The opportunity to shape and protect one of the world’s most visible Pride brands.
• The opportunity to lead campaigns with significant public and community reach.
• The chance to broaden your professional and community networks.
• A central role in helping to deliver Pride in London and its wider programme.
• Opportunities to connect and collaborate with a diverse and committed volunteer team.
• The chance to contribute to an organisation working to advance LGBTQIA+ visibility, unity and equality.

Equity, diversity and inclusion

Pride in London is committed to creating an inclusive volunteering environment where everyone is treated with dignity and respect and feels able to contribute fully.

The diversity of our volunteers strengthens our organisation. Different identities, experiences, perspectives and ways of thinking help us make better decisions and create events, programmes and campaigns that reflect the communities we serve.

We welcome applications regardless of age, disability, gender identity or expression, marriage or civil partnership status, pregnancy or parental status, race, ethnicity, nationality, religion or belief, sex, sexual orientation, socioeconomic background or caring responsibilities.

We are committed to making our recruitment process accessible. Reasonable adjustments can be made at any stage of the application and selection process.